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2026 Leap magazine readership survey
1.
How old are you?
0-18
19-29
30-45
46-60
61-80
Over 80
Prefer not to answer
2.
Where do you live?
Calgary
Edmonton
Red Deer
Lethbridge
Medicine Hat
Grande Prairie
Elsewhere in Alberta, north of Red Deer
Elsewhere in Alberta, south of Red Deer
Outside of Alberta
3.
How would you describe your relationship to the Alberta Cancer Foundation?
I work in health care (ex: cancer care provider, researcher, clinician)
I have a personal cancer journey (current or past)
I am a caregiver for someone who has or had cancer
I am an Alberta Cancer Foundation donor (current of past)
I have purchased tickets for the Alberta Cancer Foundation Lottery (formerly Cash & Cars Lottery) recently or in the past
I have participated in an event supporting the Alberta Cancer Foundation (including the Enbridge Tour Alberta for Cancer)
4.
How do you read
Leap
?
Print magazine
Digital magazine
Online stories published on albertacancer.ca
I don't read
Leap
5.
If you read
Leap
in print, where do you get your copy of the magazine from?
Mailed to me directly
Passed along from a friend/colleague
I picked it up at a cancer centre
I found it at a physician's office/clinic
Other (please specify)
6.
Which statement best describes how much of
Leap
magazine you read?
I read the entire magazine
I read most of the magazine
I only read specific articles
7.
Which elements of the magazine do you enjoy most? Choose all that apply.
Personal cancer journey and caregiving stories
Donor perspectives
Profiles of health care professionals
Stories about research and innovation advancements
Exercise and food features
Other (please specify)
8.
Has something you've read in
Leap
inspired you to:
Donate to the Alberta Cancer Foundation
Participate in a fundraiser or event supporting the Alberta Cancer Foundation fundraiser
None of the above
9.
What platforms do you use to find information and consume content?
Print newspapers and/or magazines (ex:
Globe and Mail
,
Edmonton Journal
,
Calgary Herald
)
Email newsletters
Digital news subscription (ex:
Globe and Mail
, Apple News)
Video content (ex: Instagram, TikTok, YouTube)
Podcasts and/or radio
Social media (ex: Facebook, LinkedIn)
Message boards (ex: Reddit)
Other (please specify)
10.
Have you ever shared
Leap
content with someone else?
I've shared a story
I've shared multiple stories
I've shared a magazine
I haven't shared any
Leap
content
11.
What resonates most with you when reading
Leap
?
12.
Are there any elements of
Leap
that don't resonate with you?
