What did you do to lower your cost per conversion for Google Ads?

Spending less money to acquire each conversion is something every company desires, as it can boost their ROI and transform the profitability of their advertising campaigns.

But beware - achieving a cheaper cost per conversion on Google Ads is no easy feat. You need a well-planned and executed advertising strategy, including in-depth research to identify the right keywords and target audience, compelling ads and landing pages that are relevant and engaging, and continuous testing and optimization to improve your campaign performance.

According to data provided by Benchmark Groups (Google Ads Benchmarks for All Companies), the median cost per conversion for Google Ads during February 2023 was approx. $45.08. What do you consider a good cost per conversion for Google Ads and what did you do to reduce it?

We'll publish your response in a blog post on the Databox Blog, (+subscribers) link to your site and share via social media, too.

We will not share your email with any other parties. We will occasionally send opportunities to contribute to future surveys if you participate.

Question Title

* 1. Email Address?

Question Title

* 2. First Name?

Question Title

* 3. Last Name?

Question Title

* 4. Your Company Name?

Question Title

* 5. Your website's URL ( If you wrote an article on a similar topic, include that instead)

Question Title

* 6. What best describes your business?

Agency / Consultant: Marketing, Digital or Media

B2B Services or Products

B2C Services or Products

Question Title

* 7. For how long have you been using Google Ads for your business?

Less than one year

1-3 years

3-5 years

5-10 years

10-15 years

More than 15 years

We don’t use Google Ads

Question Title

* 8. According to data provided by Benchmark Groups (Google Ads Benchmarks for All Companies), the median Cost per Conversion for Google Ads during February 2023 was approx. $45.08. What do you consider a good cost per conversion for Google Ads and why?

Question Title

* 9. Which action helped you to optimize your Google Ads cost per conversion the most?

Control your keyword bids

Pause low-converting keywords

Investing in high-converting keywords

Using negative keywords

Making a stellar landing page

Testing and optimizing your ads, targeting, and landing pages

Improving ad copy

Other (please specify)

Question Title

* 10. Please explain your choice of answer to the previous question. How did you manage to optimize your Google Ads cost per conversion by using this tactic? Please share your approach and the results, if possible.

Question Title

* 11. If you want to be a part of our article's social promos, share a link to your social channels.

LinkedIn Profile

Twitter Handle