Spending less money to acquire each conversion is something every company desires, as it can boost their ROI and transform the profitability of their advertising campaigns.
But beware - achieving a cheaper cost per conversion on Google Ads is no easy feat. You need a well-planned and executed advertising strategy, including in-depth research to identify the right keywords and target audience, compelling ads and landing pages that are relevant and engaging, and continuous testing and optimization to improve your campaign performance.
According to data provided by Benchmark Groups (Google Ads Benchmarks for All Companies), the median cost per conversion for Google Ads during February 2023 was approx. $45.08. What do you consider a good cost per conversion for Google Ads and what did you do to reduce it?
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