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What did you do to lower your cost per conversion for Google Ads?

Spending less money to acquire each conversion is something every company desires, as it can boost their ROI and transform the profitability of their advertising campaigns.
But beware - achieving a cheaper cost per conversion on Google Ads is no easy feat. You need a well-planned and executed advertising strategy, including in-depth research to identify the right keywords and target audience, compelling ads and landing pages that are relevant and engaging, and continuous testing and optimization to improve your campaign performance.

According to data provided by Benchmark Groups (Google Ads Benchmarks for All Companies), the median cost per conversion for Google Ads during February 2023 was approx. $45.08. What do you consider a good cost per conversion for Google Ads and what did you do to reduce it? 


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1.Email Address?(Required.)
2.First Name?(Required.)
3.Last Name?(Required.)
4.Your Company Name?(Required.)
5.Your website's URL ( If you wrote an article on a similar topic, include that instead)(Required.)
6.What best describes your business?(Required.)
7.For how long have you been using Google Ads for your business?(Required.)
8.According to data provided by Benchmark Groups (Google Ads Benchmarks for All Companies), the median Cost per Conversion for Google Ads during February 2023 was approx. $45.08. What do you consider a good cost per conversion for Google Ads and why?
9.Which action helped you to optimize your Google Ads cost per conversion the most?(Required.)
10.Please explain your choice of answer to the previous question. How did you manage to optimize your Google Ads cost per conversion by using this tactic? Please share your approach and the results, if possible.
11.If you want to be a part of our article's social promos, share a link to your social channels.