About The Campaign

BSM Media is excited to present a NEW campaign for Bamba Peanut Butter Puffs!

Bamba is the original peanut butter puff, dating back to 1964. Made with 4 simple ingredients, they contain no artificial colors, flavors or preservatives. It's a great snack for the whole family!

We're looking for influencers with at least one child between the ages 1 - 5 years old to promote Bamba this holiday season! *Must be based in the United States.

Campaign Details:
If selected, you will be tasked in going into your local Walmart or Target to purchase your assigned Bamba product. You will then create content of your shopping journey discovering Bamba in the baby aisles to be shared as an IG Story. After bringing the product home, selected influencers with create an IG Reel or Static carousel post showing their child enjoying the product in a holiday setting. Content should be fun, informative and promote the product as a great snack idea this time of year!

Campaign Deliverables:
1x Instagram Shopping Story
1x Instagram Lifestyle Post (Static Carousel or Reel)
1x share to Facebook, YouTube, TikTok, X or Threads

Posting Dates: December 20th - 27th
Compensation: $500, inclusive of product purchase

Please Note:
All social media profiles must be set to public with engagement stats turned ON to participate in this program. Influencers will be selected on a first-come, first-serve basis and will be verified for quality of social media photos, following, and engagement. Additional information including product assignment, photo guidelines, and key word messaging will be sent to each selected influencer.

Please click the NEXT button below to proceed to the application.

T