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WINE TOURISM DESTINATION SURVEY IN SPAIN
I. Good morning/afternoon. At the Autonomous University of Madrid, Spain, we are conducting research on the PERCEPTION OF A WINE TOURISM DESTINATION. We greatly appreciate your collaboration.
1.
Your participation is anonymous, confidential, and will not be used for any sales follow-up. Your individual responses will not be identifiable.
I confirm and accept the terms of this study.
2.
Have you visited any wine tourism destination in the past year?
Yes
No
If your answer was yes, please next rate each of these statements on a scale from 1 to 7, where:
1: Strongly Disagree
2: Disagree
3: Slightly Disagree
4: Neither Agree nor Disagree
5: Slightly Agree
6: Strongly Agree
7: Completely Agree
*
3.
This wine tourism destination is ...
(Required.)
1
2
3
4
5
6
7
more accessible than other similar destinations
1
2
3
4
5
6
7
the one that provides more information
1
2
3
4
5
6
7
a safer option than other similar destinations
1
2
3
4
5
6
7
more innovative than other similar destinations
1
2
3
4
5
6
7
more dominant than other similar destinations
1
2
3
4
5
6
7
*
4.
This wine tourism destination seemed to me...
(Required.)
1
2
3
4
5
6
7
entertaining
1
2
3
4
5
6
7
lively
1
2
3
4
5
6
7
pleasant
1
2
3
4
5
6
7
cheerful
1
2
3
4
5
6
7
stimulating
1
2
3
4
5
6
7
*
5.
Visiting this wine tourism destination ...
(Required.)
1
2
3
4
5
6
7
gives me prestige
1
2
3
4
5
6
7
gives me status
1
2
3
4
5
6
7
reflects who I am
1
2
3
4
5
6
7
expresses my lifestyle
1
2
3
4
5
6
7
is socially well-regarded
1
2
3
4
5
6
7
*
6.
This wine tourism destination...
(Required.)
1
2
3
4
5
6
7
is convenient for me
1
2
3
4
5
6
7
is efficient in what it does
1
2
3
4
5
6
7
is suitable for my needs
1
2
3
4
5
6
7
is attentive to visitors
1
2
3
4
5
6
7
offers what I am looking for
1
2
3
4
5
6
7
*
7.
This wine tourism destination ...
(Required.)
1
2
3
4
5
6
7
has a good reputation
1
2
3
4
5
6
7
has a better reputation than other similar destinations
1
2
3
4
5
6
7
is respected by people
1
2
3
4
5
6
7
people speak highly of this wine tourism destination
1
2
3
4
5
6
7
has a good reputation historically
1
2
3
4
5
6
7
*
8.
With this wine tourism destination ...
(Required.)
1
2
3
4
5
6
7
I feel satisfied
1
2
3
4
5
6
7
I have had fulfilling experiences
1
2
3
4
5
6
7
I have experienced important moments
1
2
3
4
5
6
7
I am satisfied with its features
1
2
3
4
5
6
7
I am satisfied because it is ideal for me
1
2
3
4
5
6
7
*
9.
My familiarity with this wine tourism destination ...
(Required.)
1
2
3
4
5
6
7
is high
1
2
3
4
5
6
7
I know it well
1
2
3
4
5
6
7
I am well-informed about it
1
2
3
4
5
6
7
I always keep it in mind
1
2
3
4
5
6
7
my acquaintances say I know it well
1
2
3
4
5
6
7
*
10.
This wine tourism destination is characterized by its excellent ...
(Required.)
1
2
3
4
5
6
7
reception
1
2
3
4
5
6
7
guided tour services
1
2
3
4
5
6
7
infrastructure
1
2
3
4
5
6
7
cultural and historical environment
1
2
3
4
5
6
7
location and accessibility
1
2
3
4
5
6
7
Remember: Rate each of these statements on a scale from 1 to 7, where: 1: Strongly Disagree; 4: Neither Agree nor Disagree; 7: Strongly Agree
*
11.
Regarding this wine tourism destination ...
(Required.)
1
2
3
4
5
6
7
I plan to return if possible
1
2
3
4
5
6
7
I would recommend it
1
2
3
4
5
6
7
I speak positively about it
1
2
3
4
5
6
7
I intend to visit it again
1
2
3
4
5
6
7
I rarely consider alternatives
1
2
3
4
5
6
7
*
12.
This wine tourism destination ...
(Required.)
1
2
3
4
5
6
7
is transparent in providing information
1
2
3
4
5
6
7
is honest with visitors
1
2
3
4
5
6
7
is clear and timely in conveying information
1
2
3
4
5
6
7
is sincere with visitors
1
2
3
4
5
6
7
*
13.
At this wine tourism destination...
(Required.)
1
2
3
4
5
6
7
they care about the well-being of visitors
1
2
3
4
5
6
7
they consider how their decisions affect visitors
1
2
3
4
5
6
7
they act in the best interest of visitors
1
2
3
4
5
6
7
they are open to visitors' needs
1
2
3
4
5
6
7
*
14.
This wine tourism destination...
(Required.)
1
2
3
4
5
6
7
generally has a strong wine tourism culture
1
2
3
4
5
6
7
the ability to engage with visitors
1
2
3
4
5
6
7
experience in dealing with visitors
1
2
3
4
5
6
7
the necessary skill to carry out its activities
1
2
3
4
5
6
7
15.
Please tell us a little about yourself...
Your gender is:
Male
Female
I do not identify with any of the above
16.
What age range do you fall into?
Under 18
18 - 24
25-34
35-44
45-54
55-64
65 or older
Prefer not to say
17.
¿What is your highest level of education completed?
Primary
Secondary
High School/Vocational Training
University
Postgraduate
Other
Prefer not to say
18.
¿What is your current employment status??
Student
Employed
Self-employed
Unemployed
Retired
Other
Prefer not to say
19.
What is your household's annual income range?
Less than €20,000
20,000-40,000€
40,001-60,000€
More than €60,000
Prefer not to say
20.
¿What is your marital status?
Single
Married or in a partnership
Divorced
Widowed
Prefer not to say
21.
What is your nationality?
22.
¿In which province of Spain do you reside?
23.
Postal code
