1. Why are the Tories 'back'?

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* 1. Which is the single most important factor explaining why the Conservatives are ahead in the opinion polls and likely to form the next government?

* 2. On a scale of 1 to 10 where 1 is least important and 10 is most important please rate the following factors as helping the Conservatives back to a winning position in the opinion polls:

  1 2 3 4 5 6 7 8 9 10
Wooing of the BBC and Guardian in order to produce friendlier coverage
Positive Tory policies on, for example, inheritance tax, the Lisbon Treaty.
The unpopularity of Gordon Brown
Getting rid of the things voters didn't like about the Conservatives
Labour has just been in power too long and it's time for a change
The weakness of the Liberal Democrats as an alternative to Labour and the Conservatives.
The Tories' economic message that Britain is already indebted enough and shouldn't borrow any more.
The creation of a gentler, greener conservatism with a focus on the environment and social justice
The strength of the Tories' 'top team' including Boris Johnson, Ken Clarke, William Hague, David Davis and Iain Duncan Smith.
Labour's economic failure in terms of rising debt and the deepest recession in the developed world.
David Cameron: His personality. His message of change. His general leadership qualities.
The strength of the party organisation in terms of campaigning, press and fundraising
Labour's general failure on crime, immigration, civil liberties etc

* 3. Which of the following elements of 'decontamination' do you think has been MOST effective in winning over voters?

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