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Welcome to the 2021 SITE Canada ICE Awards submission website.  This link is accepting submissions for the VIRTUAL EXCELLENCE category.  Please ensure you are submitting for the correct category.  Note: One program may be submitted per award category. The same program may not be used twice.

The qualification period for this award is January 1, 2021 to December 31, 2021.

The deadline for submissions is February 11, 2022.

SITE Canada ICE Award Winners will receive:
  • SITE Canada ICE Award
  • Use of ICE logo on website, business cards & email signature
  • Announcement on SITE Canada website
  • Article in SITElines or Insights & Inspiration
Award winners will be announced at the SITE Canada Annual General Meeting. All entrants will receive recognition at the AGM and in SITElines or Insights & Inspiration.
 
SITE Canada Virtual Excellence ICE Award

Objective:
The objective of this prestigious award is to recognize a creative and impactful virtual, hybrid or broadcast initiative developed by a SITE Canada member.

This category can be a motivational, incentive or educational event that showcases engagement and audience interaction, includes a pre-event marketing strategy, business objectives, and clearly reports results through client testimonials or survey results.

This category is applicable to any SITE Canada member, whose membership is in good standing and has developed, created and managed a virtual, hybrid or broadcast during the qualification period.  

Entry Guidelines and Criteria:

Entries in this category will be awarded points, based on the criteria below. There are 100 total points with 10 bonus points. The bonus points will be given based on unique elements, such as CSR programs, incorporating the destination into all aspects of the promotion.

PLEASE NOTE: A minimum of 70 points must be achieved to be considered for the ICE Award.
  • Provide an overview of the business objective and strategy for your virtual, hybrid of broadcast meeting or event – 10 points
  • How did you determine the content and theme for the event or activity? Provide a detailed description of how it supported the business objective – 25 points
  • What platform(s) did you use and why? Describe how the platform(s) was utilized to enhance the attendee experience – 20 points
  • Provide examples of the communication plan used to promote the event and drive attendance – 15 points
  • What challenges did you need to overcome to ensure success? – 10 points
  • How did you measure success and key outcomes? – 20 points
  • Bonus points will be given to any applicant who illustrates exceptional creativity in any of the above 6 categories, as well as CSR – maximum 10 points
How to apply for the SITE Canada Virtual Excellence ICE Award:

SITE Canada is accepting online applications only.  Applications and/or supporting materials will not be accepted at the SITE Canada office.

Please click "Next" below to begin your application.  Note: once you begin your submission, you cannot save your application, so prepare all of your pieces prior to starting your online submission.

Applicants are expected to provide written answers to the sections listed above and attach any supporting materials to the online form.  All application pieces must comply with the capacity of the submission form. 

Supporting materials could include (maximum file size 16 MB):
  • marketing materials, brochures
  • photos, PowerPoints
  • video (not more than 3 mins) (optional)
  • metric measurements
  • post-evaluation survey summary
  • supporting partner material, i.e. letters from destination hotel partners, A/V company, etc.
SITE Canada looks forward to reviewing your submission!
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