Welcome to the 2021 SITE Canada ICE Awards submission website.  This link is accepting submissions for the DESTINATION EXCELLENCE category.  Please ensure you are submitting for the correct category.  Note: One program may be submitted per award category. The same program may not be used twice.

The qualification period for this award is January 1, 2021 to December 31, 2021.

The deadline for submissions is February 11, 2022.

SITE Canada ICE Award Winners will receive:
  • SITE Canada ICE Award
  • Use of ICE logo on website, business cards & email signature
  • Announcement on SITE Canada website
  • Article in SITElines or Insights & Inspiration
Award winners will be announced at the SITE Canada Annual General Meeting. All entrants will receive recognition at the AGM and in SITElines or Insights & Inspiration.
 
SITE Canada Destination Excellence ICE Award

Program can be in any destination in the world.

Objective:
The objective of this prestigious award is to recognize a creative and impactful initiative developed by a SITE Canada member. Special consideration will be given to promoting collaboration with the destination and to showcasing cultural and unique elements. This category can be a great motivational event, a creative use of a venue, a creative and different way of showcasing a destination, a creative destination marketing campaign or incentive campaign designed and managed by a SITE Canada member, and applies to both group and/or individual travel incentive programs.

This category is applicable to any SITE Canada member whose membership is in good standing and has developed, created and managed an outstanding incentive destination program or event, as it relates to marketing and/or promotion of a destination. Creativity and unusual approaches in highlighting the culture, food and uniqueness of a destination anywhere in the world will be key factors. Entrants are asked to highlight how this program has promoted the growth of the incentive travel industry. If feasible, please feel free to share feedback from attendees.
Entry Guidelines and Criteria:

Entries in this category will be awarded points on the criteria below. There are 100 total points with 10 bonus points. The bonus points will be given based on unique elements, such as CSR programs, incorporating the destination into all aspects of the promotion.

Please note: a minimum of 70 points must be achieved to be considered for the ICE Award.
  • Destination collaboration – 20 points
  • Creativity of program – 25 points
  • Marketing – 15 points
  • Showcasing culture and unique elements – 20 points
  • Overcoming challenges and/or innovative execution – 10 points
  • Program Sustainability Initiatives  - 10 points
  • Bonus points will be given to any applicant who illustrates exceptional creativity in any of the above 5 categories, as well as CSR – maximum 10 points
Destination collaboration
Describe how your program was different and creative. Share ideas of how you engaged your supplier partners to create a memorable experience through the life of the incentive program – from the launch of the program, the promotion, the announcement through to the trip delivery. How did you promote the destination to the target audience? Did you create a lifetime experience that the winners could not create on their own?

Creativity of program
Identify areas within the program or event that illustrate your creativity. Provide examples of unique motivational experiences relating to the destination where the guests and winners felt special. How was the destination's culture, food, history, activities and iconic tourist attractions incorporated into the event or program to provide the ultimate, memorable experience?

Marketing
Provide details on how the destination was marketed to the targeted audience through supplier partnerships. How did your supplier partners support and market the program with you? You can include details about your program that can incorporate your DMC, CVB, hotel, local venues and airline partners.

Showcasing culture and unique elements
Entrants should showcase how they featured the destination in a special way to the attendees. How did the attendees learn from engaging activities and motivational experiences? How was the culture different to other destinations and how was this showcased, specifically the food, wine, attractions, art, culture, language, sport, history and other aspects of the destination?

Overcoming challenges and/or innovative execution
Provide examples of challenges you encountered leading up to the program or at the destination, and how you provided solutions. If you did not encounter challenges during the planning process, outline the innovative and/or proactive aspects of your process that created the successful program.

Sustainability Initiatives
Sustainability is a clear focus for SITE Canada. How have you incorporated sustainability into your program? Provide two specific examples of cer
How to apply for the SITE Canada Program Excellence ICE Award:

SITE Canada is accepting online applications only this year.  Applications and/or supporting materials will not be accepted at the SITE Canada office.

Please click "Next" below to begin your application.  Note: once you begin your submission, you cannot save your application, so prepare all of your pieces prior to starting your online submission.

Applicants are expected to provide written answers to the sections listed above and attach any supporting materials to the online form.  All application pieces must comply with the capacity of the submission form. 

Supporting materials could include (maximum file size 16 MB):
  • marketing materials, brochures
  • photos, PowerPoints
  • video (not more than 3 mins) (optional)
  • metric measurements
  • post-evaluation survey summary
  • supporting partner material, i.e. letters from destination hotel partners, A/V company, etc.
SITE Canada looks forward to reviewing your submission!

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