Focused Story Initiative: Innovation in Digital Strategy |
Proposal Submission Form
SHSMD is collecting stories about how its members have successfully implemented innovations in digital strategy at their hospitals or health systems.
As one of the biggest trends in the field, digital strategies encompass virtually every aspect of health care delivery, strategic planning, business development, marketing, communications, public relations and communications.
Digital strategies include but are not limited to the use of online tools for:
As one of the biggest trends in the field, digital strategies encompass virtually every aspect of health care delivery, strategic planning, business development, marketing, communications, public relations and communications.
Digital strategies include but are not limited to the use of online tools for:
- development of customized or personalized services or communications.
- improving network utilization and management.
- data analysis, including patient-generated data.
- referral management and in-network retention.
- collaboration with community partners.
- increasing convenient access, including telehealth.
We will share these stories with other AHA teams and feature selected stories at the Annual Conference in a story-telling session. We may also publish stories in blog posts, Spectrum articles, and in other vehicles.