Complete this survey by March 5, 2020

Deadline is March 5

Thank you for taking the time to complete our 2020 Shopper Survey. Your answers will help us in our efforts to create the best shopping experience possible. Our co-op wants everyone to feel welcome. To this end, we are seeking to understand the diversity within our community better. If you are comfortable, please share the following information with us. Leave your contact info at the end of this survey if you would like to be entered to win one of three $50 Co-op gift cards.

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* 1. How would you describe your gender?

Female

Male

Transgender

Other

Prefer not to say

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* 2. With which racial or ethnic groups do you identify? Select all that apply.

Asian or Pacific Islander

Black or African American

Hispanic or Latino

Middle Eastern

Native American

White or Caucasian

Prefer not to say

Other (please specify)

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* 3. What is your age?

<25 years old

25-34

35-44

45-54

55-64

65-74

75-84

>85

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* 4. What is your annual household income?

<$25,000

$25,000-$34,999

$35,000-$49,000

$50,000-$74,999

$75,000-$99,000

$100,000-$149,000

>$150,000

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* 5. What is your highest level of education?

Some high school

High school diploma or equivalent

Some college

Two-year college, technical or trade degree

Four-year college degree

Graduate/professional degree

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* 6. What is your relationship to Hunger Mountain Co-op? Please check all that apply.

Member-owner

Non-member shopper

Staff

Vendor

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* 7. What percentage of your household grocery shopping is done at Hunger Mountain Co-op?

<10%

10%-50%

51%-75%

>75%

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* 8. How often do you generally shop at the Co-op?

More than once per week

Once per week

Twice per month

Monthly

Less than monthly

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* 9. How likely would you be to recommend Hunger Mountain Co-op to a friend or a colleague?

5 Highly Likely

1 Unlikely

5 Highly Likely

1 Unlikely

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* 10. How well are we meeting your product needs in the following categories?

	5 Very Well	4	3	2	1 Poorly	No Opinion
Grocery items (cereal, juice, canned goods, etc.)	Grocery items (cereal, juice, canned goods, etc.) 5 Very Well	Grocery items (cereal, juice, canned goods, etc.) 4	Grocery items (cereal, juice, canned goods, etc.) 3	Grocery items (cereal, juice, canned goods, etc.) 2	Grocery items (cereal, juice, canned goods, etc.) 1 Poorly	Grocery items (cereal, juice, canned goods, etc.) No Opinion
Cheese	Cheese 5 Very Well	Cheese 4	Cheese 3	Cheese 2	Cheese 1 Poorly	Cheese No Opinion
Dairy and refrigerated (milk, eggs, yogurt, soy, etc.)	Dairy and refrigerated (milk, eggs, yogurt, soy, etc.) 5 Very Well	Dairy and refrigerated (milk, eggs, yogurt, soy, etc.) 4	Dairy and refrigerated (milk, eggs, yogurt, soy, etc.) 3	Dairy and refrigerated (milk, eggs, yogurt, soy, etc.) 2	Dairy and refrigerated (milk, eggs, yogurt, soy, etc.) 1 Poorly	Dairy and refrigerated (milk, eggs, yogurt, soy, etc.) No Opinion
Fresh fruits and veggies	Fresh fruits and veggies 5 Very Well	Fresh fruits and veggies 4	Fresh fruits and veggies 3	Fresh fruits and veggies 2	Fresh fruits and veggies 1 Poorly	Fresh fruits and veggies No Opinion
Frozen foods	Frozen foods 5 Very Well	Frozen foods 4	Frozen foods 3	Frozen foods 2	Frozen foods 1 Poorly	Frozen foods No Opinion
Meat, fish, and seafood	Meat, fish, and seafood 5 Very Well	Meat, fish, and seafood 4	Meat, fish, and seafood 3	Meat, fish, and seafood 2	Meat, fish, and seafood 1 Poorly	Meat, fish, and seafood No Opinion
Deli, café, and Grab & Go foods	Deli, café, and Grab & Go foods 5 Very Well	Deli, café, and Grab & Go foods 4	Deli, café, and Grab & Go foods 3	Deli, café, and Grab & Go foods 2	Deli, café, and Grab & Go foods 1 Poorly	Deli, café, and Grab & Go foods No Opinion
Beer and wine	Beer and wine 5 Very Well	Beer and wine 4	Beer and wine 3	Beer and wine 2	Beer and wine 1 Poorly	Beer and wine No Opinion
Bread and baked goods	Bread and baked goods 5 Very Well	Bread and baked goods 4	Bread and baked goods 3	Bread and baked goods 2	Bread and baked goods 1 Poorly	Bread and baked goods No Opinion
Bulk foods (grains, beans, nuts, coffee, etc.)	Bulk foods (grains, beans, nuts, coffee, etc.) 5 Very Well	Bulk foods (grains, beans, nuts, coffee, etc.) 4	Bulk foods (grains, beans, nuts, coffee, etc.) 3	Bulk foods (grains, beans, nuts, coffee, etc.) 2	Bulk foods (grains, beans, nuts, coffee, etc.) 1 Poorly	Bulk foods (grains, beans, nuts, coffee, etc.) No Opinion
Wellness (personal care, vitamins, supplements, and herbs)	Wellness (personal care, vitamins, supplements, and herbs) 5 Very Well	Wellness (personal care, vitamins, supplements, and herbs) 4	Wellness (personal care, vitamins, supplements, and herbs) 3	Wellness (personal care, vitamins, supplements, and herbs) 2	Wellness (personal care, vitamins, supplements, and herbs) 1 Poorly	Wellness (personal care, vitamins, supplements, and herbs) No Opinion
Gluten-free, vegetarian, and vegan	Gluten-free, vegetarian, and vegan 5 Very Well	Gluten-free, vegetarian, and vegan 4	Gluten-free, vegetarian, and vegan 3	Gluten-free, vegetarian, and vegan 2	Gluten-free, vegetarian, and vegan 1 Poorly	Gluten-free, vegetarian, and vegan No Opinion
Overall products	Overall products 5 Very Well	Overall products 4	Overall products 3	Overall products 2	Overall products 1 Poorly	Overall products No Opinion

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* 11. Please rate your satisfaction with these aspects of the Co-op's customer service:

	5 Very Satisfied	4	3	2	1 Very Dissatisfied	No Opinion
Knowledgeable staff	Knowledgeable staff 5 Very Satisfied	Knowledgeable staff 4	Knowledgeable staff 3	Knowledgeable staff 2	Knowledgeable staff 1 Very Dissatisfied	Knowledgeable staff No Opinion
Availability of staff	Availability of staff 5 Very Satisfied	Availability of staff 4	Availability of staff 3	Availability of staff 2	Availability of staff 1 Very Dissatisfied	Availability of staff No Opinion
Friendliness and courteousness of staff	Friendliness and courteousness of staff 5 Very Satisfied	Friendliness and courteousness of staff 4	Friendliness and courteousness of staff 3	Friendliness and courteousness of staff 2	Friendliness and courteousness of staff 1 Very Dissatisfied	Friendliness and courteousness of staff No Opinion
Responsiveness to customer comments, suggestions, and feedback	Responsiveness to customer comments, suggestions, and feedback 5 Very Satisfied	Responsiveness to customer comments, suggestions, and feedback 4	Responsiveness to customer comments, suggestions, and feedback 3	Responsiveness to customer comments, suggestions, and feedback 2	Responsiveness to customer comments, suggestions, and feedback 1 Very Dissatisfied	Responsiveness to customer comments, suggestions, and feedback No Opinion
Checkout	Checkout 5 Very Satisfied	Checkout 4	Checkout 3	Checkout 2	Checkout 1 Very Dissatisfied	Checkout No Opinion
Customer service desk	Customer service desk 5 Very Satisfied	Customer service desk 4	Customer service desk 3	Customer service desk 2	Customer service desk 1 Very Dissatisfied	Customer service desk No Opinion
Product returns	Product returns 5 Very Satisfied	Product returns 4	Product returns 3	Product returns 2	Product returns 1 Very Dissatisfied	Product returns No Opinion
Product special orders	Product special orders 5 Very Satisfied	Product special orders 4	Product special orders 3	Product special orders 2	Product special orders 1 Very Dissatisfied	Product special orders No Opinion
Member-owner services	Member-owner services 5 Very Satisfied	Member-owner services 4	Member-owner services 3	Member-owner services 2	Member-owner services 1 Very Dissatisfied	Member-owner services No Opinion
Deli/café	Deli/café 5 Very Satisfied	Deli/café 4	Deli/café 3	Deli/café 2	Deli/café 1 Very Dissatisfied	Deli/café No Opinion
Product demonstrations and samples	Product demonstrations and samples 5 Very Satisfied	Product demonstrations and samples 4	Product demonstrations and samples 3	Product demonstrations and samples 2	Product demonstrations and samples 1 Very Dissatisfied	Product demonstrations and samples No Opinion
Telephones	Telephones 5 Very Satisfied	Telephones 4	Telephones 3	Telephones 2	Telephones 1 Very Dissatisfied	Telephones No Opinion
Website	Website 5 Very Satisfied	Website 4	Website 3	Website 2	Website 1 Very Dissatisfied	Website No Opinion
Overall customer service	Overall customer service 5 Very Satisfied	Overall customer service 4	Overall customer service 3	Overall customer service 2	Overall customer service 1 Very Dissatisfied	Overall customer service No Opinion

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* 12. Indicate the extent to which you feel that our Co-op....

	5 Very Well	4	3	2	1 Poorly	No Opinion
Helps to create a sense of community	Helps to create a sense of community 5 Very Well	Helps to create a sense of community 4	Helps to create a sense of community 3	Helps to create a sense of community 2	Helps to create a sense of community 1 Poorly	Helps to create a sense of community No Opinion
Promotes environmental stewardship	Promotes environmental stewardship 5 Very Well	Promotes environmental stewardship 4	Promotes environmental stewardship 3	Promotes environmental stewardship 2	Promotes environmental stewardship 1 Poorly	Promotes environmental stewardship No Opinion
Makes ethical decisions	Makes ethical decisions 5 Very Well	Makes ethical decisions 4	Makes ethical decisions 3	Makes ethical decisions 2	Makes ethical decisions 1 Poorly	Makes ethical decisions No Opinion
Has a positive influence on your health	Has a positive influence on your health 5 Very Well	Has a positive influence on your health 4	Has a positive influence on your health 3	Has a positive influence on your health 2	Has a positive influence on your health 1 Poorly	Has a positive influence on your health No Opinion
Is a valued source of information about food and health issues	Is a valued source of information about food and health issues 5 Very Well	Is a valued source of information about food and health issues 4	Is a valued source of information about food and health issues 3	Is a valued source of information about food and health issues 2	Is a valued source of information about food and health issues 1 Poorly	Is a valued source of information about food and health issues No Opinion
Supports the local food economy	Supports the local food economy 5 Very Well	Supports the local food economy 4	Supports the local food economy 3	Supports the local food economy 2	Supports the local food economy 1 Poorly	Supports the local food economy No Opinion
Is a responsible employer	Is a responsible employer 5 Very Well	Is a responsible employer 4	Is a responsible employer 3	Is a responsible employer 2	Is a responsible employer 1 Poorly	Is a responsible employer No Opinion
Promotes cooperatives as a business model	Promotes cooperatives as a business model 5 Very Well	Promotes cooperatives as a business model 4	Promotes cooperatives as a business model 3	Promotes cooperatives as a business model 2	Promotes cooperatives as a business model 1 Poorly	Promotes cooperatives as a business model No Opinion

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* 13. How well are we meeting your needs with respect to the following areas?

	5 Very Well	4	3	2	1 Poorly	No Opinion
Product selection/variety	Product selection/variety 5 Very Well	Product selection/variety 4	Product selection/variety 3	Product selection/variety 2	Product selection/variety 1 Poorly	Product selection/variety No Opinion
Product quality	Product quality 5 Very Well	Product quality 4	Product quality 3	Product quality 2	Product quality 1 Poorly	Product quality No Opinion
Freshness of products	Freshness of products 5 Very Well	Freshness of products 4	Freshness of products 3	Freshness of products 2	Freshness of products 1 Poorly	Freshness of products No Opinion
Prices	Prices 5 Very Well	Prices 4	Prices 3	Prices 2	Prices 1 Poorly	Prices No Opinion
Cleanliness of store	Cleanliness of store 5 Very Well	Cleanliness of store 4	Cleanliness of store 3	Cleanliness of store 2	Cleanliness of store 1 Poorly	Cleanliness of store No Opinion
Store hours	Store hours 5 Very Well	Store hours 4	Store hours 3	Store hours 2	Store hours 1 Poorly	Store hours No Opinion
Availability of natural/organic foods	Availability of natural/organic foods 5 Very Well	Availability of natural/organic foods 4	Availability of natural/organic foods 3	Availability of natural/organic foods 2	Availability of natural/organic foods 1 Poorly	Availability of natural/organic foods No Opinion
Availability of local foods	Availability of local foods 5 Very Well	Availability of local foods 4	Availability of local foods 3	Availability of local foods 2	Availability of local foods 1 Poorly	Availability of local foods No Opinion
Information about our products and related topics	Information about our products and related topics 5 Very Well	Information about our products and related topics 4	Information about our products and related topics 3	Information about our products and related topics 2	Information about our products and related topics 1 Poorly	Information about our products and related topics No Opinion
Overall store	Overall store 5 Very Well	Overall store 4	Overall store 3	Overall store 2	Overall store 1 Poorly	Overall store No Opinion

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* 14. How important to you are the following member benefits?

	5 Very Important	4	3	2	1 Not Important	No Opinion
Member ownership of the business	Member ownership of the business 5 Very Important	Member ownership of the business 4	Member ownership of the business 3	Member ownership of the business 2	Member ownership of the business 1 Not Important	Member ownership of the business No Opinion
Member-Owner Specials	Member-Owner Specials 5 Very Important	Member-Owner Specials 4	Member-Owner Specials 3	Member-Owner Specials 2	Member-Owner Specials 1 Not Important	Member-Owner Specials No Opinion
Member-Owner Coupons	Member-Owner Coupons 5 Very Important	Member-Owner Coupons 4	Member-Owner Coupons 3	Member-Owner Coupons 2	Member-Owner Coupons 1 Not Important	Member-Owner Coupons No Opinion
Member Labor discounts	Member Labor discounts 5 Very Important	Member Labor discounts 4	Member Labor discounts 3	Member Labor discounts 2	Member Labor discounts 1 Not Important	Member Labor discounts No Opinion
Co-op Cares	Co-op Cares 5 Very Important	Co-op Cares 4	Co-op Cares 3	Co-op Cares 2	Co-op Cares 1 Not Important	Co-op Cares No Opinion
Senior discount	Senior discount 5 Very Important	Senior discount 4	Senior discount 3	Senior discount 2	Senior discount 1 Not Important	Senior discount No Opinion
Patronage refund	Patronage refund 5 Very Important	Patronage refund 4	Patronage refund 3	Patronage refund 2	Patronage refund 1 Not Important	Patronage refund No Opinion
Ability to vote in council elections	Ability to vote in council elections 5 Very Important	Ability to vote in council elections 4	Ability to vote in council elections 3	Ability to vote in council elections 2	Ability to vote in council elections 1 Not Important	Ability to vote in council elections No Opinion
Ability to run in council elections	Ability to run in council elections 5 Very Important	Ability to run in council elections 4	Ability to run in council elections 3	Ability to run in council elections 2	Ability to run in council elections 1 Not Important	Ability to run in council elections No Opinion
Art in the Cafe/member artist program	Art in the Cafe/member artist program 5 Very Important	Art in the Cafe/member artist program 4	Art in the Cafe/member artist program 3	Art in the Cafe/member artist program 2	Art in the Cafe/member artist program 1 Not Important	Art in the Cafe/member artist program No Opinion
Community Link discounts	Community Link discounts 5 Very Important	Community Link discounts 4	Community Link discounts 3	Community Link discounts 2	Community Link discounts 1 Not Important	Community Link discounts No Opinion

Other (please specify)

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* 15. Any time you check out at the Co-op, you can choose to "Give Change" by rounding up your total to the nearest dollar. Which local nonprofit would you like to see as a "Give Change" recipient?

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* 16. Our Co-op seeks to create the best shopping and community experience for our member-owners and customers. Please share with us any suggestions you have on how we can better serve your needs.

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* 17. To be entered to win one of three $50 Co-op gift cards, complete the following:

Name:

Phone:

Email: