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* 1. Overall, how well does our website meet your needs?

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* 2. How easy was it to find what you were looking for on our website?

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* 3. Did it take you more or less time than you expected to find what you were looking for on our website?

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* 4. How visually appealing is our website?

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* 5. How easy is it to understand the information on our website?

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* 6. If you have purchased from our website, how easy was your purchase?

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* 7. How easy was the checkout process?

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* 8. How much do you trust the information on our website?

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* 9. How likely is it that you would recommend our website to a friend or colleague?

Not at all likely
Extremely likely

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* 10. Do you have any other comments about how we can improve our website?

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* 11. In the past 12 months, how many times have you visited our website?

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* 12. What is your age?

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* 13. What is your gender?

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* 14. Do you have any other comments, questions, or concerns?

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* 15. In a typical day, which of the following social networking websites do you use most often?

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* 16. If you could use only one of the following social networking services, which would you use?

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* 17. Have you seen or heard any advertising for Canoe & Kayak?

T