Demand Gen Readiness Survey: 20 Short Questions

Please rate your institution on the following statements, 1 meaning you do not agree at all that your institution reflects the statement, and 5 meaning your institution totally reflects the statement.

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* 1. First Name

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* 2. Last Name

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* 3. Email Address

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* 4. Organization Name

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* 5. We have a clearly defined brand with strong and important benefits for prospective students.

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* 6. We have a good working relationship between enrollment management and marketing/marketing communications.

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* 7. It is important for us to increase enrollment yield (the conversion from application to enrollment).

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* 8. Increasing enrollment (without increasing discounts or negatively affecting quality) is a key institutional imperative.

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* 9. We are looking for new ways to improve enrollment effectiveness because our traditional search (email/direct mail) efforts are not producing the kind of results we want.

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* 10. We have a CRM or marketing automation system that has the ability to deliver customized messages to inquiries and applicants.

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* 11. We understand what’s working and what isn’t working in terms of our enrollment marketing efforts.

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* 12. We have access to a plentitude of content that we can repurpose.

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* 13. We have a clear understanding of who our prospective students are.

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* 14. We have a clearly defined process for moving inquiries through the enrollment funnel.

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* 15. Our website is an effective conversion tool for getting interested students to identify themselves.

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* 16. We make effective use of website analytics (Google, etc.).

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* 17. We use targeted digital outreach (PPC/SEM/digital display) to build awareness and drive inquiries.

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* 18. We know where enrolled students come from (in terms of original source).

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* 19. We understand that stealth applicants are really very similar to inquiries and need to be nurtured.

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* 20. We track the effectiveness of every communication with prospective students.

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* 21. We can tell you what it costs to recruit a single student.

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* 22. The admissions team will tell you that marketing is producing qualified leads.

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* 23. The marketing team will tell you that admissions is doing a good job of following up on qualified leads.

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* 24. We understand that recruitment marketing is a process of continual improvement and optimization.

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