Demand Gen Readiness Survey: 20 Short Questions

Please rate your institution on the following statements, 1 meaning you do not agree at all that your institution reflects the statement, and 5 meaning your institution totally reflects the statement.

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1. First Name (Required.)

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2. Last Name (Required.)

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3. Email Address (Required.)

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4. Organization Name (Required.)

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5. We have a clearly defined brand with strong and important benefits for prospective students. (Required.)

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6. We have a good working relationship between enrollment management and marketing/marketing communications. (Required.)

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7. It is important for us to increase enrollment yield (the conversion from application to enrollment). (Required.)

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8. Increasing enrollment (without increasing discounts or negatively affecting quality) is a key institutional imperative. (Required.)

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9. We are looking for new ways to improve enrollment effectiveness because our traditional search (email/direct mail) efforts are not producing the kind of results we want. (Required.)

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10. We have a CRM or marketing automation system that has the ability to deliver customized messages to inquiries and applicants. (Required.)

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11. We understand what’s working and what isn’t working in terms of our enrollment marketing efforts. (Required.)

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12. We have access to a plentitude of content that we can repurpose. (Required.)

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13. We have a clear understanding of who our prospective students are. (Required.)

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14. We have a clearly defined process for moving inquiries through the enrollment funnel. (Required.)

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15. Our website is an effective conversion tool for getting interested students to identify themselves. (Required.)

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16. We make effective use of website analytics (Google, etc.). (Required.)

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17. We use targeted digital outreach (PPC/SEM/digital display) to build awareness and drive inquiries. (Required.)

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18. We know where enrolled students come from (in terms of original source). (Required.)

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19. We understand that stealth applicants are really very similar to inquiries and need to be nurtured. (Required.)

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20. We track the effectiveness of every communication with prospective students. (Required.)

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21. We can tell you what it costs to recruit a single student. (Required.)

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22. The admissions team will tell you that marketing is producing qualified leads. (Required.)

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23. The marketing team will tell you that admissions is doing a good job of following up on qualified leads. (Required.)

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24. We understand that recruitment marketing is a process of continual improvement and optimization. (Required.)

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