centreforaviation.com

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* 1. Will airline merchandising be a useful strategy in Asia Pacific?

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* 2. Should full service carriers consider merchandising in Asia Pacific - rather than just LCCs?

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* 3. Are there specific merchandising opportunities in Asia Pacific?

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* 4. What are the barriers to offering merchandising in Asia Pacific?

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* 5. Do you engage in any Up-Selling e.g. Discount Economy to Full Economy or Economy Class to Business Class?

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* 6. Do you engage in any Attribute Selling e.g. Sale of unbundled elements such as: premium seat, assigned seat, priority boarding, lounge pass meals, baggage charges, reservation charges?

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* 7. Do you engage in any Cross-Selling Travel Products e.g. Sale of travel product in different categories such as: hotel, car hire, insurance?

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* 8. Are you doing this as part of a merchandising strategy?

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* 9. Do you intend to offer merchandising through:

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* 10. How does airline merchandising affect your brand?

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* 11. Do you foresee problems in integrating your merchandising strategy eg with your US-based alliance partners?

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* 12. How much revenue does your airline expect to generate from airline merchandising in 2009?

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* 13. And how big is the increase over 2008?

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* 14. How much airline merchandising do you expect to generate in 2010?

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