SurveyMonkey Powered Online Survey

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* 1. This survey is being conducted by Adler Weiner Research in order to determine your eligibility for a focus group or interview about which you have been contacted. At no point are your individual answers ever sold or shared with our clients (aggregate data or anonymized summaries of the overall survey information may possibly be shared with our clients, however). This survey serves solely as a means for screening. Once the project has been completed this data will be deleted. For more information please see:
Right to Opt-Out Info
Financial Incentive Info
Adler Weiner Privacy Policy

I consent to Adler Weiner Research collecting, storing and processing my personal information for the purpose of determining my eligibility for this market research focus group or interview.

I understand and consent to the following: That should I be eligible for participation in this market research focus group or interview, my contact information (phone, email, and home address) may be shared with the client for purposes related only to this particular project and are not limited to: screening calls to further determine eligibility, sending of "homework" or pre-session assignments via email, allowing access to an online platform via email, or for in-home interviews conducted at your residence.

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* 2. CONTACT INFO Please provide the following:

Name *

Address *

Apt # if applicable

City/Town *

State/Province *

ZIP/Postal Code *

Email Address *

Phone Number *

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* 3. How do you identify?

Male

Female

Non-binary or Non-conforming

Transgender

I do not wish to disclose

Prefer to self identify

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* 4. In which age range do you fall?

Under 18

18-23

24-34

35-50

Over 50

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* 5. What is your exact age?

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* 6. Which of the following best describes your current living situation?

Single living alone

Single living with friends

Married living with spouse

Living with partner

Living with parents

Other (please specify)

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* 7. Which of the following best describes you?

No, I do not have any children (and not currently pregnant)

No, I do not have any children but am currently pregnant

Yes, I have children living at home

Yes, all my children live away from home now

Yes, I have children that live at home and away from home

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* 8. How many children do you have?

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* 9. What are the ages/genders of all of your children?

Age(s):

Gender(s):

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* 10. Which of these describes your employment status?

Working full-time

Working part-time

A full time student

A part time student

Retired

Unemployed

Home-maker

Freelance/Self-Employed

Other (please specify)

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* 11. We are interested in speaking to people who work in various industries. What is your current occupation?

Job Title:

Industry:

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* 12. What is the occupation of the primary income earner in your household?

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* 13. Just for the purposes of classification, which of the following best describes your annual household income before taxes?

Under $35K

$35K- $49K

$50K – $74K

$75K - $99K

$100K - $124K

$125K – $199K

$200K - $299K

$300K+

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* 14. Which of the following best describes your ethnic background?

African American or Black

Asian or Pacific Islander

Caucasian or White

Hispanic or Latino

Native American Indian

Prefer to self describe

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* 15. Do you identify as a member of the LGBTQ+ community?

Yes

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* 16. How long have you in lived in United States?

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* 17. Thinking about the following occupations and industries. Have you, or any members of your family, worked (either currently or at some point) or had a side hobby in any of the following types of companies?

Advertising

Market Research

Marketing

Public Relations

Journalism

Bartenders

Breweries / Distilleries

Manufacture/Distribution/Retails of Beverage Products

Manufacture/Distribution/Retails of Alcohol Products

Psychology/ behavioral science

None of the above

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* 18. Sometimes we need speak to people who have and haven't been to in market research studies in the past. When, if ever, was the last time you participated in a focus group study?

In the last 6 months

6 months - 3 years ago

More than 3 years ago

Never

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* 19. How many market research studies have you participated in and what were the topics of discussion?

Topics:

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* 20. Which of the following drinks, if any, do you buy and consume regularly?

Alcoholic drinks

Fruit juices

Hot drinks (tea/ coffee etc.)

Carbonated soft drinks

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* 21. Are there any reasons such as allergies or intolerances, pregnancy or any religious beliefs that prevent you from eating or drinking particular food or beverages, including alcohol?

Yes

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* 22. Who is responsible for choosing and buying the alcohol you drink?

Myself

Myself and someone else jointly

Someone else usually chooses and pays for the alcohol I drink

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* 23. Thinking about alcoholic drinks. How do you feel about the following flavors?

	I look for this in drinks I choose	I'm open to but don't always choose	I actively avoid/ do not like
Bitter	Bitter I look for this in drinks I choose	Bitter I'm open to but don't always choose	Bitter I actively avoid/ do not like
Creamy	Creamy I look for this in drinks I choose	Creamy I'm open to but don't always choose	Creamy I actively avoid/ do not like
Fruity	Fruity I look for this in drinks I choose	Fruity I'm open to but don't always choose	Fruity I actively avoid/ do not like
Herbal	Herbal I look for this in drinks I choose	Herbal I'm open to but don't always choose	Herbal I actively avoid/ do not like
Smoky	Smoky I look for this in drinks I choose	Smoky I'm open to but don't always choose	Smoky I actively avoid/ do not like
Sour	Sour I look for this in drinks I choose	Sour I'm open to but don't always choose	Sour I actively avoid/ do not like
Spicy	Spicy I look for this in drinks I choose	Spicy I'm open to but don't always choose	Spicy I actively avoid/ do not like
Strong alcohol taste	Strong alcohol taste I look for this in drinks I choose	Strong alcohol taste I'm open to but don't always choose	Strong alcohol taste I actively avoid/ do not like
Sweet	Sweet I look for this in drinks I choose	Sweet I'm open to but don't always choose	Sweet I actively avoid/ do not like

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* 24. How frequently do you consume the following types of drinks?

	Regularly, once every 2 weeks	Occasionally, once every 3 months	Never
Beer	Beer Regularly, once every 2 weeks	Beer Occasionally, once every 3 months	Beer Never
Wine	Wine Regularly, once every 2 weeks	Wine Occasionally, once every 3 months	Wine Never
Champagne/Prosecco/Sparkling Wine	Champagne/Prosecco/Sparkling Wine Regularly, once every 2 weeks	Champagne/Prosecco/Sparkling Wine Occasionally, once every 3 months	Champagne/Prosecco/Sparkling Wine Never
Dessert wine	Dessert wine Regularly, once every 2 weeks	Dessert wine Occasionally, once every 3 months	Dessert wine Never
Cocktails	Cocktails Regularly, once every 2 weeks	Cocktails Occasionally, once every 3 months	Cocktails Never
Unflavored Gin	Unflavored Gin Regularly, once every 2 weeks	Unflavored Gin Occasionally, once every 3 months	Unflavored Gin Never
Flavored Gin	Flavored Gin Regularly, once every 2 weeks	Flavored Gin Occasionally, once every 3 months	Flavored Gin Never
Unflavored Rum	Unflavored Rum Regularly, once every 2 weeks	Unflavored Rum Occasionally, once every 3 months	Unflavored Rum Never
Flavored Rum	Flavored Rum Regularly, once every 2 weeks	Flavored Rum Occasionally, once every 3 months	Flavored Rum Never
Unflavored Vodka	Unflavored Vodka Regularly, once every 2 weeks	Unflavored Vodka Occasionally, once every 3 months	Unflavored Vodka Never
Flavored Vodka	Flavored Vodka Regularly, once every 2 weeks	Flavored Vodka Occasionally, once every 3 months	Flavored Vodka Never
Unflavored Whiskey	Unflavored Whiskey Regularly, once every 2 weeks	Unflavored Whiskey Occasionally, once every 3 months	Unflavored Whiskey Never
Flavored Whiskey	Flavored Whiskey Regularly, once every 2 weeks	Flavored Whiskey Occasionally, once every 3 months	Flavored Whiskey Never
Brandy/Cognac	Brandy/Cognac Regularly, once every 2 weeks	Brandy/Cognac Occasionally, once every 3 months	Brandy/Cognac Never
Tequila/ Mezcal	Tequila/ Mezcal Regularly, once every 2 weeks	Tequila/ Mezcal Occasionally, once every 3 months	Tequila/ Mezcal Never
Liqueurs/ Cream Liqueurs	Liqueurs/ Cream Liqueurs Regularly, once every 2 weeks	Liqueurs/ Cream Liqueurs Occasionally, once every 3 months	Liqueurs/ Cream Liqueurs Never
Hard Seltzer/ Flavored Malt Drinks / Alcopops	Hard Seltzer/ Flavored Malt Drinks / Alcopops Regularly, once every 2 weeks	Hard Seltzer/ Flavored Malt Drinks / Alcopops Occasionally, once every 3 months	Hard Seltzer/ Flavored Malt Drinks / Alcopops Never

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* 25. Thinking specifically about drinking cocktails, which flavors do you prefer?

	Choose most often	Choose from time to time	Open to drinking but don't tend to choose	Actively avoid/ do not like
Bitter	Bitter Choose most often	Bitter Choose from time to time	Bitter Open to drinking but don't tend to choose	Bitter Actively avoid/ do not like
Creamy	Creamy Choose most often	Creamy Choose from time to time	Creamy Open to drinking but don't tend to choose	Creamy Actively avoid/ do not like
Fruity	Fruity Choose most often	Fruity Choose from time to time	Fruity Open to drinking but don't tend to choose	Fruity Actively avoid/ do not like
Herbal	Herbal Choose most often	Herbal Choose from time to time	Herbal Open to drinking but don't tend to choose	Herbal Actively avoid/ do not like
Smoky	Smoky Choose most often	Smoky Choose from time to time	Smoky Open to drinking but don't tend to choose	Smoky Actively avoid/ do not like
Sour	Sour Choose most often	Sour Choose from time to time	Sour Open to drinking but don't tend to choose	Sour Actively avoid/ do not like
Spicy	Spicy Choose most often	Spicy Choose from time to time	Spicy Open to drinking but don't tend to choose	Spicy Actively avoid/ do not like
Strong alcohol taste	Strong alcohol taste Choose most often	Strong alcohol taste Choose from time to time	Strong alcohol taste Open to drinking but don't tend to choose	Strong alcohol taste Actively avoid/ do not like
Sweet	Sweet Choose most often	Sweet Choose from time to time	Sweet Open to drinking but don't tend to choose	Sweet Actively avoid/ do not like

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* 26. How regularly do you drink the following brands?

	Once every 1-3 months	1-2 times a year	Enjoyed in the past and would be open to drinking again in the future	Never tried but would consider	Would never consider
Amarula	Amarula Once every 1-3 months	Amarula 1-2 times a year	Amarula Enjoyed in the past and would be open to drinking again in the future	Amarula Never tried but would consider	Amarula Would never consider
Baileys	Baileys Once every 1-3 months	Baileys 1-2 times a year	Baileys Enjoyed in the past and would be open to drinking again in the future	Baileys Never tried but would consider	Baileys Would never consider
Chambord	Chambord Once every 1-3 months	Chambord 1-2 times a year	Chambord Enjoyed in the past and would be open to drinking again in the future	Chambord Never tried but would consider	Chambord Would never consider
Crown Royal Flavors (Vanilla, Peach, Caramel, Apple)	Crown Royal Flavors (Vanilla, Peach, Caramel, Apple) Once every 1-3 months	Crown Royal Flavors (Vanilla, Peach, Caramel, Apple) 1-2 times a year	Crown Royal Flavors (Vanilla, Peach, Caramel, Apple) Enjoyed in the past and would be open to drinking again in the future	Crown Royal Flavors (Vanilla, Peach, Caramel, Apple) Never tried but would consider	Crown Royal Flavors (Vanilla, Peach, Caramel, Apple) Would never consider
Disaronno	Disaronno Once every 1-3 months	Disaronno 1-2 times a year	Disaronno Enjoyed in the past and would be open to drinking again in the future	Disaronno Never tried but would consider	Disaronno Would never consider
E&J Vanilla Brandy	E&J Vanilla Brandy Once every 1-3 months	E&J Vanilla Brandy 1-2 times a year	E&J Vanilla Brandy Enjoyed in the past and would be open to drinking again in the future	E&J Vanilla Brandy Never tried but would consider	E&J Vanilla Brandy Would never consider
Godiva Chocolate Liqueur	Godiva Chocolate Liqueur Once every 1-3 months	Godiva Chocolate Liqueur 1-2 times a year	Godiva Chocolate Liqueur Enjoyed in the past and would be open to drinking again in the future	Godiva Chocolate Liqueur Never tried but would consider	Godiva Chocolate Liqueur Would never consider
Grand Marnier	Grand Marnier Once every 1-3 months	Grand Marnier 1-2 times a year	Grand Marnier Enjoyed in the past and would be open to drinking again in the future	Grand Marnier Never tried but would consider	Grand Marnier Would never consider
Jack Daniels Honey	Jack Daniels Honey Once every 1-3 months	Jack Daniels Honey 1-2 times a year	Jack Daniels Honey Enjoyed in the past and would be open to drinking again in the future	Jack Daniels Honey Never tried but would consider	Jack Daniels Honey Would never consider
Kahlúa	Kahlúa Once every 1-3 months	Kahlúa 1-2 times a year	Kahlúa Enjoyed in the past and would be open to drinking again in the future	Kahlúa Never tried but would consider	Kahlúa Would never consider
Licor 43	Licor 43 Once every 1-3 months	Licor 43 1-2 times a year	Licor 43 Enjoyed in the past and would be open to drinking again in the future	Licor 43 Never tried but would consider	Licor 43 Would never consider
Malibu	Malibu Once every 1-3 months	Malibu 1-2 times a year	Malibu Enjoyed in the past and would be open to drinking again in the future	Malibu Never tried but would consider	Malibu Would never consider
Mr Black	Mr Black Once every 1-3 months	Mr Black 1-2 times a year	Mr Black Enjoyed in the past and would be open to drinking again in the future	Mr Black Never tried but would consider	Mr Black Would never consider
Patrón XO Café	Patrón XO Café Once every 1-3 months	Patrón XO Café 1-2 times a year	Patrón XO Café Enjoyed in the past and would be open to drinking again in the future	Patrón XO Café Never tried but would consider	Patrón XO Café Would never consider
Rumchata	Rumchata Once every 1-3 months	Rumchata 1-2 times a year	Rumchata Enjoyed in the past and would be open to drinking again in the future	Rumchata Never tried but would consider	Rumchata Would never consider
Skrewball Peanut Butter Whiskey	Skrewball Peanut Butter Whiskey Once every 1-3 months	Skrewball Peanut Butter Whiskey 1-2 times a year	Skrewball Peanut Butter Whiskey Enjoyed in the past and would be open to drinking again in the future	Skrewball Peanut Butter Whiskey Never tried but would consider	Skrewball Peanut Butter Whiskey Would never consider
Southern Comfort	Southern Comfort Once every 1-3 months	Southern Comfort 1-2 times a year	Southern Comfort Enjoyed in the past and would be open to drinking again in the future	Southern Comfort Never tried but would consider	Southern Comfort Would never consider
Tequila Rose	Tequila Rose Once every 1-3 months	Tequila Rose 1-2 times a year	Tequila Rose Enjoyed in the past and would be open to drinking again in the future	Tequila Rose Never tried but would consider	Tequila Rose Would never consider
Tia Maria	Tia Maria Once every 1-3 months	Tia Maria 1-2 times a year	Tia Maria Enjoyed in the past and would be open to drinking again in the future	Tia Maria Never tried but would consider	Tia Maria Would never consider
Yukon Jack	Yukon Jack Once every 1-3 months	Yukon Jack 1-2 times a year	Yukon Jack Enjoyed in the past and would be open to drinking again in the future	Yukon Jack Never tried but would consider	Yukon Jack Would never consider

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* 27. Thinking about treating yourself, whether that's with food, drink, shopping, time to yourself etc, which of the following best describes you?

I often treat myself. I think regular treats are important for my mood and overall happiness.

I like the occasional treat, it’s not all the time, but when I do, it lifts my mood and makes me feel good.

I treat myself every now and then, but I try not to overdo it. It’s nice, but not essential to how I feel day to day.

I avoid treating myself often — I prefer to be disciplined or stick to essentials.

I don’t really think in terms of ‘treating myself’. I just have what I want, when I want.

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* 28. Tell us a moment that you treated yourself recently. What did you do (or have)? How did you feel in that moment? Be as specific as possible

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* 29. Which of the following best describes you in a group enviroment?

I find it easy to talk within a group environment

I am happy talking to people I haven’t met before

I sometimes feel intimidated by groups of strangers, and sometimes find I don’t know what to say

I sometimes feel uncomfortable in the company of new people

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* 30. Do you have access to a computer or laptop with a webcam?

Yes

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* 31. How comfortable are you taking part in online video calls on your computer/laptop?

I regularly take part in video calls on my computer/ laptop and have no concerns

I have taken part in video calls before on my computer/ laptop and am confident with technology

I have taken part in video calls before on my computer/ laptop but am not confident with technology. I may need some help to take part.

I have not taken part in video calls on my computer/ laptop before

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* 32. Do you have headphones/headset or earbuds, with a microphone, that you can use during the video call?

Yes

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* 33. We will be selecting some participants to take part in a short post task. The task will take about 20 minutes and will involve you filming yourself answering questions about what was discussed in the focus group. If asked to participate in the post task, are you willing and able to record some videos, speaking to camera, with mobile/cell phone?

Yes

Thank you so much for completing this survey and expressing your interest in this research opportunity. We will review your answers and our recruitment team will contact you if you are a match for the project.
Please note, you must be contacted and confirmed by a recruiter to participate; filling out this survey does not guarantee your participation. Unfortunately, due to the volume of responses we receive, if you do not qualify or if the project is already full, you may not be contacted.