The State of Play 2025

We’re excited to introduce our first-ever 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐏𝐥𝐚𝐲 industry survey: a snapshot exploration of what leaders across the sports industry are thinking and feeling as they plan for the year ahead.

Take a few minutes to take our short survey and we’ll share the results with you in February. You’ll also get the opportunity to win a free copy of The Long Game, our award-winning publication that showcases bold visions of what sport could, and should, become.

Question Title

* 1. How do you think the audience for sport (eg, viewership and attendance) will change around the world in 2025?

	Increase by more than 5%	Increase by 1-5%	Stay broadly the same	Decrease by 1-5%	Decrease by more than 5%	Don't know/unsure
Asia-Pacific	Asia-Pacific Increase by more than 5%	Asia-Pacific Increase by 1-5%	Asia-Pacific Stay broadly the same	Asia-Pacific Decrease by 1-5%	Asia-Pacific Decrease by more than 5%	Asia-Pacific Don't know/unsure
Europe	Europe Increase by more than 5%	Europe Increase by 1-5%	Europe Stay broadly the same	Europe Decrease by 1-5%	Europe Decrease by more than 5%	Europe Don't know/unsure
Indian Subcontinent	Indian Subcontinent Increase by more than 5%	Indian Subcontinent Increase by 1-5%	Indian Subcontinent Stay broadly the same	Indian Subcontinent Decrease by 1-5%	Indian Subcontinent Decrease by more than 5%	Indian Subcontinent Don't know/unsure
Latin America	Latin America Increase by more than 5%	Latin America Increase by 1-5%	Latin America Stay broadly the same	Latin America Decrease by 1-5%	Latin America Decrease by more than 5%	Latin America Don't know/unsure
Middle East & North Africa	Middle East & North Africa Increase by more than 5%	Middle East & North Africa Increase by 1-5%	Middle East & North Africa Stay broadly the same	Middle East & North Africa Decrease by 1-5%	Middle East & North Africa Decrease by more than 5%	Middle East & North Africa Don't know/unsure
North America	North America Increase by more than 5%	North America Increase by 1-5%	North America Stay broadly the same	North America Decrease by 1-5%	North America Decrease by more than 5%	North America Don't know/unsure
Sub-Saharan Africa	Sub-Saharan Africa Increase by more than 5%	Sub-Saharan Africa Increase by 1-5%	Sub-Saharan Africa Stay broadly the same	Sub-Saharan Africa Decrease by 1-5%	Sub-Saharan Africa Decrease by more than 5%	Sub-Saharan Africa Don't know/unsure

Question Title

* 2. How do you think the global audience for the following sports will change in 2025?

	Increase 5%+	Increase 1-5%	No change	Decrease 1-5%	Decrease 5%+	Don't know/unsure
Tennis	Tennis Increase 5%+	Tennis Increase 1-5%	Tennis No change	Tennis Decrease 1-5%	Tennis Decrease 5%+	Tennis Don't know/unsure
American football	American football Increase 5%+	American football Increase 1-5%	American football No change	American football Decrease 1-5%	American football Decrease 5%+	American football Don't know/unsure
Cricket	Cricket Increase 5%+	Cricket Increase 1-5%	Cricket No change	Cricket Decrease 1-5%	Cricket Decrease 5%+	Cricket Don't know/unsure
Golf	Golf Increase 5%+	Golf Increase 1-5%	Golf No change	Golf Decrease 1-5%	Golf Decrease 5%+	Golf Don't know/unsure
Baseball	Baseball Increase 5%+	Baseball Increase 1-5%	Baseball No change	Baseball Decrease 1-5%	Baseball Decrease 5%+	Baseball Don't know/unsure
Rugby union	Rugby union Increase 5%+	Rugby union Increase 1-5%	Rugby union No change	Rugby union Decrease 1-5%	Rugby union Decrease 5%+	Rugby union Don't know/unsure
Motorsports	Motorsports Increase 5%+	Motorsports Increase 1-5%	Motorsports No change	Motorsports Decrease 1-5%	Motorsports Decrease 5%+	Motorsports Don't know/unsure
Football	Football Increase 5%+	Football Increase 1-5%	Football No change	Football Decrease 1-5%	Football Decrease 5%+	Football Don't know/unsure
Basketball	Basketball Increase 5%+	Basketball Increase 1-5%	Basketball No change	Basketball Decrease 1-5%	Basketball Decrease 5%+	Basketball Don't know/unsure

Question Title

* 3. Which sport will surprise the industry with its growth in 2025?

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25% of survey complete.