This quiz addresses key aspects of database data-driven marketing management planning and programs. It will help you determine the current state of your planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future database / data-driven marketing needs and investments.

HOW THE QUIZ WORKS

The quiz takes about 9 minutes to complete.  Responses to all 48 statements are required. You must select the most accurate response that describes your reaction to each statement based on the following:

Answer
      Score      
   
Strongly Disagree      
1
Disagree
2
Neutral
3
Agree
4
Strongly Agree
5

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* 1. We make very effective use of database marketing processes and practices.

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* 2. We use database marketing to generate personalized marketing communications to promote our products (services).

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* 3. We have a centralized marketing database that provides one source of information for marketing, sales and service.

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* 4. We use statistical techniques to develop models of customer behavior.

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* 5. We're able to interact with our customers and prospects on an individual basis.

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* 6. We use predictive models to drive campaigns.

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* 7. We maintain data tables that identify the different types of campaigns and frequency of the campaigns.

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* 8. We can produce triggered messages to customers and prospects through the year based on data we maintain on these consumers.

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* 9. We are satisfied with our ability to capture and maintain data on customers and prospects in our database.

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* 10. Based on data, we are able to test offers, creative, etc. to our customers and prospects.

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* 11. All of our customers are maintained in our marketing database.

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* 12. Prospects are included in our marketing database.

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* 13. We track all source data for customers and prospects.

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* 14. The customer and prospect address data is regularly cleansed and updated.

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* 15. We collect online data from all web activity.

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* 16. We append firmographics or demographics to customers or prospects in our database.

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* 17. Our partners and/or vendors supply us with data that we overlay on our customer and / or prospects database.

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* 18. We maintain data schemas, data dictionaries for the different data sources.

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* 19. We leverage data for use in retention and acquisition programs.

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* 20. Data is frequency updated.

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* 21. We are satisfied with the quality of our marketing data.

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* 22. We track complete transaction history by customer by source.

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* 23. We have experienced and knowledgeable in-house database marketing analysts.

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* 24. Our analysts spend the majority of their time analyzing data rather than manipulating it prior to analysis.

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* 25. Our marketing analysts creates scoring models which are applied to our customer data to predict customer behavior.

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* 26. Our analytics group create data fields, such as model scores that are added to the marketing database.

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* 27. We do an excellent job of tracking and measuring the results of all of our marketing programs and activities.

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* 28. Standard campaign reports are produced for acquisition, renewal and retention campaigns on a regular basis.

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* 29. We have a group of standard metrics that are being reported on regularly.

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* 30. Our reporting system produces timely analysis of campaigns.

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* 31. Standardized metrics and measurements are reported to management in a dashboard format.

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* 32. We examine the return on investment for campaigns.

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* 33. We have models which are routinely used to score prospect lists.

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* 34. We have retention, renewal and acquisition models

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* 35. Customer profiles have been done to understand the different customer segments

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* 36. We code our customer list by recency, frequency, and monetary value of purchases.

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* 37. We segment our customers and prospects in our marketing database.

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* 38. We share the results of analyses from renewal, reactivation and acquisition between departments.

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* 39. We augment our marketing database with information to enhance, authenticate, and / or supplement our marketing database.

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* 40. We regularly scrub the database for erroneous or outdated information.

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* 41. We collect multi-channel information to build customer profiles.

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* 42. We carefully deduplicate customers and prospects in our database.

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* 43. We consolidate our prospect and customer data in one marketing database.

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* 44. We have done life time value analysis on our customers by segment and sub-segment.

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* 45. We overlay and maintain demographic, psychographic (lifestyle) data on our customers.

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* 46. We overlay and maintain firmographic, industry, buying characteristics, and other data on our business customers.

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* 47. We overlay and maintain demographic, psychographic (lifestyle) data on our consumer prospects.

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* 48. We overlay and maintain firmographic, industry, buying characteristics, and other data on our business prospects.

If you'd like us to contact you to discuss the results of this quiz or your overall data-driven marketing planning and management needs, please complete the form below and one of our associates will contact you within 1 business day. Or you can call 651-315-7588 or send a message to info@dwsassociates.com

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* 49. Contact Information

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