Database-Data-Driven Marketing Quiz This quiz addresses key aspects of database data-driven marketing management planning and programs. It will help you determine the current state of your planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future database / data-driven marketing needs and investments.HOW THE QUIZ WORKSThe quiz takes about 9 minutes to complete. Responses to all 48 statements are required. You must select the most accurate response that describes your reaction to each statement based on the following: Answer Score Strongly Disagree 1 Disagree 2 Neutral 3 Agree 4 Strongly Agree 5 Question Title * 1. We make very effective use of database marketing processes and practices. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 2. We use database marketing to generate personalized marketing communications to promote our products (services). Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 3. We have a centralized marketing database that provides one source of information for marketing, sales and service. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 4. We use statistical techniques to develop models of customer behavior. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 5. We're able to interact with our customers and prospects on an individual basis. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 6. We use predictive models to drive campaigns. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 7. We maintain data tables that identify the different types of campaigns and frequency of the campaigns. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 8. We can produce triggered messages to customers and prospects through the year based on data we maintain on these consumers. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 9. We are satisfied with our ability to capture and maintain data on customers and prospects in our database. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 10. Based on data, we are able to test offers, creative, etc. to our customers and prospects. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 11. All of our customers are maintained in our marketing database. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 12. Prospects are included in our marketing database. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 13. We track all source data for customers and prospects. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 14. The customer and prospect address data is regularly cleansed and updated. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 15. We collect online data from all web activity. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 16. We append firmographics or demographics to customers or prospects in our database. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 17. Our partners and/or vendors supply us with data that we overlay on our customer and / or prospects database. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 18. We maintain data schemas, data dictionaries for the different data sources. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 19. We leverage data for use in retention and acquisition programs. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 20. Data is frequency updated. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 21. We are satisfied with the quality of our marketing data. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 22. We track complete transaction history by customer by source. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 23. We have experienced and knowledgeable in-house database marketing analysts. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 24. Our analysts spend the majority of their time analyzing data rather than manipulating it prior to analysis. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 25. Our marketing analysts creates scoring models which are applied to our customer data to predict customer behavior. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 26. Our analytics group create data fields, such as model scores that are added to the marketing database. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 27. We do an excellent job of tracking and measuring the results of all of our marketing programs and activities. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 28. Standard campaign reports are produced for acquisition, renewal and retention campaigns on a regular basis. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 29. We have a group of standard metrics that are being reported on regularly. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 30. Our reporting system produces timely analysis of campaigns. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 31. Standardized metrics and measurements are reported to management in a dashboard format. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 32. We examine the return on investment for campaigns. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 33. We have models which are routinely used to score prospect lists. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 34. We have retention, renewal and acquisition models Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 35. Customer profiles have been done to understand the different customer segments Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 36. We code our customer list by recency, frequency, and monetary value of purchases. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 37. We segment our customers and prospects in our marketing database. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 38. We share the results of analyses from renewal, reactivation and acquisition between departments. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 39. We augment our marketing database with information to enhance, authenticate, and / or supplement our marketing database. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 40. We regularly scrub the database for erroneous or outdated information. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 41. We collect multi-channel information to build customer profiles. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 42. We carefully deduplicate customers and prospects in our database. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 43. We consolidate our prospect and customer data in one marketing database. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 44. We have done life time value analysis on our customers by segment and sub-segment. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 45. We overlay and maintain demographic, psychographic (lifestyle) data on our customers. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 46. We overlay and maintain firmographic, industry, buying characteristics, and other data on our business customers. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 47. We overlay and maintain demographic, psychographic (lifestyle) data on our consumer prospects. Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 48. We overlay and maintain firmographic, industry, buying characteristics, and other data on our business prospects. Strongly Disagree Disagree Neutral Agree Strongly Agree If you'd like us to contact you to discuss the results of this quiz or your overall data-driven marketing planning and management needs, please complete the form below and one of our associates will contact you within 1 business day. Or you can call 651-315-7588 or send a message to info@dwsassociates.com Question Title * 49. Contact Information Name Company Email Address Phone Number Done