Destination Digital Maturity Survey

Golf

Welcome to the Destination Digital Maturity Survey for Ballyhoura DEDP

By participating in this survey, you will help us to evaluate the digital maturity levels of tourism businesses within the region. Your responses will help to establish a baseline for your organisation against which future progress can be measured. Your input is crucial to identify strengths, weaknesses, and untapped digital opportunities or supports that could significantly enhance Ballyhoura’s online presence and unlock new commercial opportunities for the destination.

The survey should take approximately 30 minutes to complete. Please complete your survey by 5pm on Friday, 2nd May 2025. If you have any questions at this stage, please contact rebecca.scanlan@failteireland.ie for assistance.

Question Title

* 1. About you:

Your name

Job title

Your Direct Contact Email Address

Question Title

* 2. About your business:

Business name

Business website

Number of Full-Time Staff (min. 4 days per week)

Question Title

* 3. What is your business type?

Question Title

* 4. How many visitors did you welcome in 2023 and 2024? (Best estimate excluding members and societies)

2023

2024

Question Title

* 5. What percentage of your 2023 visitors were from international markets? (Best estimate excluding members and societies)

50%

100%

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 6. What percentage of your 2024 visitors were from international markets? (Best estimate excluding members and societies)

50%

100%

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 7. Which markets are you most interested in? Please select all that apply.

United Kingdom

Europe

USA

Canada

Asia

Middle East

Africa

Domestic Market

Question Title

* 8. How much revenue did you generate from your golf visitor bookings in 2023? (Best estimate excluding members and societies)

0 - €5000

€5000 - €20000

€20000 - €100,000

€100,000 - €500,000

€500,000 - €1,000,000

> €1,000,000

Prefer not to say

Question Title

* 9. How much revenue did you generate from your golf visitor bookings in 2024? (Best estimate excluding members and societies)

0 - €5000

€5000 - €20000

€20000 - €100,000

€100,000 - €500,000

€500,000 - €1,000,000

> €1,000,000

Prefer not to say

Question Title

* 10. What percentage of your bookable tee times are allocated to non-members?

50%

100%

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 11. What is your best guess as to the age range of your target audience and current customers? (select all that apply)

0 - 12

13 - 18

19 - 24

25 - 34

35 - 44

45 - 54

55 - 64

65+

Question Title

* 12. What percentage of revenue is generated from the following audience types? (Please select the percentage for all audience types, including "0%" if you do not generate revenue from that audience type)

	0%	1 - 25%	26 - 50%	51 - 75%	76 - 99%	100%
Visitors	Visitors 0%	Visitors 1 - 25%	Visitors 26 - 50%	Visitors 51 - 75%	Visitors 76 - 99%	Visitors 100%
Groups	Groups 0%	Groups 1 - 25%	Groups 26 - 50%	Groups 51 - 75%	Groups 76 - 99%	Groups 100%
Societies	Societies 0%	Societies 1 - 25%	Societies 26 - 50%	Societies 51 - 75%	Societies 76 - 99%	Societies 100%
Members	Members 0%	Members 1 - 25%	Members 26 - 50%	Members 51 - 75%	Members 76 - 99%	Members 100%
Other	Other 0%	Other 1 - 25%	Other 26 - 50%	Other 51 - 75%	Other 76 - 99%	Other 100%

If you have other audience types and associated revenue perecentages, please specify them here.

Destination Digital Maturity Survey

Golf

Question Title

* 1. About you:

Question Title

* 2. About your business:

Question Title

* 3. What is your business type?

Question Title

* 4. How many visitors did you welcome in 2023 and 2024? (Best estimate excluding members and societies)

Question Title

* 5. What percentage of your 2023 visitors were from international markets? (Best estimate excluding members and societies)

Question Title

* 6. What percentage of your 2024 visitors were from international markets? (Best estimate excluding members and societies)

Question Title

* 7. Which markets are you most interested in? Please select all that apply.

Question Title

* 8. How much revenue did you generate from your golf visitor bookings in 2023? (Best estimate excluding members and societies)

Question Title

* 9. How much revenue did you generate from your golf visitor bookings in 2024? (Best estimate excluding members and societies)

Question Title

* 10. What percentage of your bookable tee times are allocated to non-members?

Question Title

* 11. What is your best guess as to the age range of your target audience and current customers? (select all that apply)

Question Title

* 12. What percentage of revenue is generated from the following audience types? (Please select the percentage for all audience types, including "0%" if you do not generate revenue from that audience type)

Question Title

* 13. Can you please provide a brief written description of your ideal target audiences (e.g. Visitors, Groups, Societies, Members etc)