This study is designed to test the potential interest in and financial support for a comprehensive campaign for The Salvation Army of Hot Springs, Arkansas, region. The study addresses three general areas of interest: 1) the interviewee's history, relationship to and knowledge of TSAHS, 2) knowledge of and perspective on the strategic interest of TSAHS in a comprehensive campaign, and 3) personal philanthropic interest in TSAHS and in a new CCTSAHA. The survey will take approximately 15 minutes to complete, and your participation is very important to our plans! Thank you for your time.

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* 1. Describe your association with TSAHS? Check all that apply.

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* 2. How long have you had this association?

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* 3. Please evaluate your overall experience of TSAHS.

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* 4. Please identify what you consider to be the key a) strengths, b) weaknesses, c) challenges to and d) opportunities of TSAHS:

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* 5. Please assess TSAHS's image and reputation throughout Central Arkansas.

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* 6. How informed are you about TSAHS' mission, programs and work?

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* 7. Is TSAHS an organization to which you would recommend to persons in need or with specific issues?

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* 8. Is TSAHS an institution you would recommend to prospective donors?

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* 9. What is your preferred source of information/communication?

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* 10. What suggestions would you make to TSAHS staff, leadership and Advisory Board to improve its information and communication process with its constituencies?

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* 11. Is TSAHS and the Advisory Board charting the right direction for the organization?

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* 12. Is the TSAHS Advisory Board providing the leadership necessary to achieve a strategic comprehensive campaign and lead it to higher levels of community impact?

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* 13. TSAHS is considering a potential $3 million comprehensive campaign to meet both capital and program needs in the future. What is the greatest amount you believe TSAHS can raise over three (3) to five (5) years?

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* 14. On a scale of (1) to (5), (5 being Very Achievable and 1 being Very Unachievable), please rank the potential for meeting the campaign dollar potential you have indicated above, paid over a three (3) year period. Please select one.

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* 15. What is the single largest gift that you think can be successfully solicited for a TSAHS campaign?

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* 16. In your opinion, how receptive will prospective donors be to a campaign for TSAHS?

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* 17. To what extent will a TSAHS comprehensive campaign relate to your personal interests?

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* 18. How would you rate TSAHS' overall fundraising strength?

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* 19. Suggest one (1) action to enhance TSAHS' visibility and fundraising capacity.

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* 20. Suggest one (1) action TSAHS should undertake to inform the community of the need for a capital and program revenue campaign at this time.

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* 21. Above and beyond the current support you may already give to TSAHS, would you consider making a gift or pledge to a potential new campaign?

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* 22. If you answered yes to the above question what would be your estimated range of financial support for the proposed campaign? (Hueston Consulting Group will keep your response confidential.)

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* 23. Which pledge period would you most prefer?

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* 24. Please share the name and contact information for an individual, company or foundation that TSAHS should consider a prospect for a lead or major gift. (Your recommendations will be kept confidential.)

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* 25. Who would be the best chairperson(s) for the proposed campaign?

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* 26. If asked, would you serve as a volunteer for a proposed campaign?

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* 27. In order to raise $3 million, it is estimated that 8-12 lead gifts totaling $1.5 million (50%-60% of goal) paid over the pledge period will be needed. Do you think such gifts are available to TSAHS for the proposed campaign?

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* 28. The question here concerns your estate planning. a) Do you have an estate plan or will? b) Secondly, if you have a will, does it include The Salvation Army of Hot Springs area? c) Finally, if your will does not include TSAHS at this time would you consider adding TSAHS to your estate plans?

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* 29. The final question is for your considered advice and wisdom for TSAHS as they consider a major comprehensive campaign: Are there factors that might hinder the success of the proposed campaign and what might your best advice be for a successful campaign?

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* 30. Contact name/info (optional - please include mailing information and email address)

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