Pivoting Strategies Mentoring Program Survey

Thank you for participating in the Mentoring Program Survey.

With COVID-19 changing business, customers, markets, and competitors, I am looking for your feedback to help shape the framework for future program offerings. The survey only takes 4 minutes to complete. I thank you in advance for your time, advice, insights, and recommendations.

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* 1. How has COVID-19 impacted your business?

Shut it down/Not able to restart

Not breaking even/Needs a reboot

Breaking/Barely breaking even/Needs to be reimagined

Revenue is flat/Needs to be rejuvenated

Growing/Want to enter a new market

Growing/Doing just fine the way it is

Other (please specify)

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* 2. What are the top 1-3 priorities for your business this year?

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* 3. What's the biggest problem you're facing right now in your business that you wish you could fix and that's stopping you from figuring out what's next in your business?

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* 4. Which of the following challenges is the most appealing, relevant, and important Right Now for your business and which would you most likely buy? (On a scale of 1, being the most relevant, and 5, the least relevant)

	Most Likely	Somewhat More Likely	Neutral	Somewhat Less Likely	Least Likely
Need a roadmap to turn uncertainty into understanding the changing market, customers, and new opportunities.	Need a roadmap to turn uncertainty into understanding the changing market, customers, and new opportunities. Most Likely	Need a roadmap to turn uncertainty into understanding the changing market, customers, and new opportunities. Somewhat More Likely	Need a roadmap to turn uncertainty into understanding the changing market, customers, and new opportunities. Neutral	Need a roadmap to turn uncertainty into understanding the changing market, customers, and new opportunities. Somewhat Less Likely	Need a roadmap to turn uncertainty into understanding the changing market, customers, and new opportunities. Least Likely
Want to turn our ambiguity about the solutions customers desire into delivering solutions customers want.	Want to turn our ambiguity about the solutions customers desire into delivering solutions customers want. Most Likely	Want to turn our ambiguity about the solutions customers desire into delivering solutions customers want. Somewhat More Likely	Want to turn our ambiguity about the solutions customers desire into delivering solutions customers want. Neutral	Want to turn our ambiguity about the solutions customers desire into delivering solutions customers want. Somewhat Less Likely	Want to turn our ambiguity about the solutions customers desire into delivering solutions customers want. Least Likely
Need to reimagine the business model to align with what customers want.	Need to reimagine the business model to align with what customers want. Most Likely	Need to reimagine the business model to align with what customers want. Somewhat More Likely	Need to reimagine the business model to align with what customers want. Neutral	Need to reimagine the business model to align with what customers want. Somewhat Less Likely	Need to reimagine the business model to align with what customers want. Least Likely
Want to realign marketing execution around a marketing strategy to navigate the new normal.	Want to realign marketing execution around a marketing strategy to navigate the new normal. Most Likely	Want to realign marketing execution around a marketing strategy to navigate the new normal. Somewhat More Likely	Want to realign marketing execution around a marketing strategy to navigate the new normal. Neutral	Want to realign marketing execution around a marketing strategy to navigate the new normal. Somewhat Less Likely	Want to realign marketing execution around a marketing strategy to navigate the new normal. Least Likely
Want to incorporate marketing as a new function within the business but not sure how.	Want to incorporate marketing as a new function within the business but not sure how. Most Likely	Want to incorporate marketing as a new function within the business but not sure how. Somewhat More Likely	Want to incorporate marketing as a new function within the business but not sure how. Neutral	Want to incorporate marketing as a new function within the business but not sure how. Somewhat Less Likely	Want to incorporate marketing as a new function within the business but not sure how. Least Likely
What else?	What else? Most Likely	What else? Somewhat More Likely	What else? Neutral	What else? Somewhat Less Likely	What else? Least Likely

Other (please specify)

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* 5. If I were to put together a program on one of these topics, which would you prefer and be MOST likely to buy?

	Most Likely	Somewhat More Likely	Neutral	Somewhat Less Likely	Least Likely
What's Next: Moving from Uncertainty to Understanding and Delivering for Your Customers	What's Next: Moving from Uncertainty to Understanding and Delivering for Your Customers Most Likely	What's Next: Moving from Uncertainty to Understanding and Delivering for Your Customers Somewhat More Likely	What's Next: Moving from Uncertainty to Understanding and Delivering for Your Customers Neutral	What's Next: Moving from Uncertainty to Understanding and Delivering for Your Customers Somewhat Less Likely	What's Next: Moving from Uncertainty to Understanding and Delivering for Your Customers Least Likely
What's Next: Turning Ambiguity into Attracting Customers, Seeing Markets, and Creating Revenue	What's Next: Turning Ambiguity into Attracting Customers, Seeing Markets, and Creating Revenue Most Likely	What's Next: Turning Ambiguity into Attracting Customers, Seeing Markets, and Creating Revenue Somewhat More Likely	What's Next: Turning Ambiguity into Attracting Customers, Seeing Markets, and Creating Revenue Neutral	What's Next: Turning Ambiguity into Attracting Customers, Seeing Markets, and Creating Revenue Somewhat Less Likely	What's Next: Turning Ambiguity into Attracting Customers, Seeing Markets, and Creating Revenue Least Likely
What's Next: Turning Ambiguity into Attracting Customers, Mastering Markets, and Creating Revenue	What's Next: Turning Ambiguity into Attracting Customers, Mastering Markets, and Creating Revenue Most Likely	What's Next: Turning Ambiguity into Attracting Customers, Mastering Markets, and Creating Revenue Somewhat More Likely	What's Next: Turning Ambiguity into Attracting Customers, Mastering Markets, and Creating Revenue Neutral	What's Next: Turning Ambiguity into Attracting Customers, Mastering Markets, and Creating Revenue Somewhat Less Likely	What's Next: Turning Ambiguity into Attracting Customers, Mastering Markets, and Creating Revenue Least Likely
What's Next: Turning Complexity into Clarity to Attract Customers, Understand Markets, and Generate Revenue	What's Next: Turning Complexity into Clarity to Attract Customers, Understand Markets, and Generate Revenue Most Likely	What's Next: Turning Complexity into Clarity to Attract Customers, Understand Markets, and Generate Revenue Somewhat More Likely	What's Next: Turning Complexity into Clarity to Attract Customers, Understand Markets, and Generate Revenue Neutral	What's Next: Turning Complexity into Clarity to Attract Customers, Understand Markets, and Generate Revenue Somewhat Less Likely	What's Next: Turning Complexity into Clarity to Attract Customers, Understand Markets, and Generate Revenue Least Likely
What's Next: Moving from Volatility to Vision, Attracting Customers, and Generating Revenue	What's Next: Moving from Volatility to Vision, Attracting Customers, and Generating Revenue Most Likely	What's Next: Moving from Volatility to Vision, Attracting Customers, and Generating Revenue Somewhat More Likely	What's Next: Moving from Volatility to Vision, Attracting Customers, and Generating Revenue Neutral	What's Next: Moving from Volatility to Vision, Attracting Customers, and Generating Revenue Somewhat Less Likely	What's Next: Moving from Volatility to Vision, Attracting Customers, and Generating Revenue Least Likely
Comments? Suggestions? What Else?	Comments? Suggestions? What Else? Most Likely	Comments? Suggestions? What Else? Somewhat More Likely	Comments? Suggestions? What Else? Neutral	Comments? Suggestions? What Else? Somewhat Less Likely	Comments? Suggestions? What Else? Least Likely

Other (please specify)

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* 6. Which of these topics would you want to work on? (On a scale of 1, most urgent, and 5, least urgent)

	Most urgent	Somewhat more urgent	Neutral	Somewhat less urgent	Least urgent
Rejuvenate your company messaging to explain your value to attract new customers and retain existing customers.	Rejuvenate your company messaging to explain your value to attract new customers and retain existing customers. Most urgent	Rejuvenate your company messaging to explain your value to attract new customers and retain existing customers. Somewhat more urgent	Rejuvenate your company messaging to explain your value to attract new customers and retain existing customers. Neutral	Rejuvenate your company messaging to explain your value to attract new customers and retain existing customers. Somewhat less urgent	Rejuvenate your company messaging to explain your value to attract new customers and retain existing customers. Least urgent
Get clarity about the market changes, deeper understanding about changing customers, and become nimbler about the decisions you need to make to move your organization forward.	Get clarity about the market changes, deeper understanding about changing customers, and become nimbler about the decisions you need to make to move your organization forward. Most urgent	Get clarity about the market changes, deeper understanding about changing customers, and become nimbler about the decisions you need to make to move your organization forward. Somewhat more urgent	Get clarity about the market changes, deeper understanding about changing customers, and become nimbler about the decisions you need to make to move your organization forward. Neutral	Get clarity about the market changes, deeper understanding about changing customers, and become nimbler about the decisions you need to make to move your organization forward. Somewhat less urgent	Get clarity about the market changes, deeper understanding about changing customers, and become nimbler about the decisions you need to make to move your organization forward. Least urgent
Gain confidence as you reimagine the business for the changing market, customers, and competitors/disruptors to move from striving to thriving.	Gain confidence as you reimagine the business for the changing market, customers, and competitors/disruptors to move from striving to thriving. Most urgent	Gain confidence as you reimagine the business for the changing market, customers, and competitors/disruptors to move from striving to thriving. Somewhat more urgent	Gain confidence as you reimagine the business for the changing market, customers, and competitors/disruptors to move from striving to thriving. Neutral	Gain confidence as you reimagine the business for the changing market, customers, and competitors/disruptors to move from striving to thriving. Somewhat less urgent	Gain confidence as you reimagine the business for the changing market, customers, and competitors/disruptors to move from striving to thriving. Least urgent
Stop the squabbling between marketing and sales and get them on the same page for driving revenue.	Stop the squabbling between marketing and sales and get them on the same page for driving revenue. Most urgent	Stop the squabbling between marketing and sales and get them on the same page for driving revenue. Somewhat more urgent	Stop the squabbling between marketing and sales and get them on the same page for driving revenue. Neutral	Stop the squabbling between marketing and sales and get them on the same page for driving revenue. Somewhat less urgent	Stop the squabbling between marketing and sales and get them on the same page for driving revenue. Least urgent
Reimagine marketing as a valued discipline within the company where the strategic value of marketing is clear to the company's bottom line.	Reimagine marketing as a valued discipline within the company where the strategic value of marketing is clear to the company's bottom line. Most urgent	Reimagine marketing as a valued discipline within the company where the strategic value of marketing is clear to the company's bottom line. Somewhat more urgent	Reimagine marketing as a valued discipline within the company where the strategic value of marketing is clear to the company's bottom line. Neutral	Reimagine marketing as a valued discipline within the company where the strategic value of marketing is clear to the company's bottom line. Somewhat less urgent	Reimagine marketing as a valued discipline within the company where the strategic value of marketing is clear to the company's bottom line. Least urgent
Get clear headlights into the future so the company seizes on opportunities from changing markets, customers, and competitors/disruptors that can drive new revenue, positioning the company as a market leader.	Get clear headlights into the future so the company seizes on opportunities from changing markets, customers, and competitors/disruptors that can drive new revenue, positioning the company as a market leader. Most urgent	Get clear headlights into the future so the company seizes on opportunities from changing markets, customers, and competitors/disruptors that can drive new revenue, positioning the company as a market leader. Somewhat more urgent	Get clear headlights into the future so the company seizes on opportunities from changing markets, customers, and competitors/disruptors that can drive new revenue, positioning the company as a market leader. Neutral	Get clear headlights into the future so the company seizes on opportunities from changing markets, customers, and competitors/disruptors that can drive new revenue, positioning the company as a market leader. Somewhat less urgent	Get clear headlights into the future so the company seizes on opportunities from changing markets, customers, and competitors/disruptors that can drive new revenue, positioning the company as a market leader. Least urgent

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* 7. Please provide your contact information should we need to reach out to you.

Name

Country

Email Address