Better Business Bureau Northwest

Special BBB Northwest Event

We are excited to have you join us for the Better Business Bureau Northwest event on May 24th from 7:30-11:30am.

In preparation for this exciting event, we would like your help in answering a few questions below. Your answers will help guide our presenters (Rhea Allen, President/CEO of Peppershock Media; Dale Dixon, CINO of BBB Northwest; and Terry Hansen, President of Hansen University) in tailoring their presentations to areas most important to you. Share this link with others and encourage all to attend! See you there! Watch for registration to open soon at www.peppershock.com/events.

Question Title

* 1. Which of the following "Marketing Challenges" do you feel is holding your business back?

We struggle knowing who our ideal clients are and how to target them with our marketing

Our advertising messages are not resonating with, or capturing the attention of, our ideal customers

We have a hard time differentiating ourselves from our competitors in our marketing/advertising

We don't seem to get a very good response from the advertising or marketing we do

We struggle to measure and track what our ROI (return on investment) is with our marketing

We are generating leads but they are low quality opportunities for our sales people

We are not generating nearly enough leads to keep our sales people as busy as we need them to be

Other (please specify)

Question Title

* 2. Which of the following "Sales Challenges" do you feel is holding your company back?

We are struggling to recruit good sales people

We are not scheduling as many new sales appointment as we need to be

Our prospects are wishy washy, unmotivated and slow to take action or buy

We get out bid by cheaper competitors

We struggle to overcome objections and have to offer discounts to close sales

We have a hard time getting access to the decision makers and knowing their budget

Customer loyalty and client retention is a big concern for us right now

Other (please specify)

Question Title

* 3. In thinking about your industry, do competitors in your geographic area:

Advertise and market honestly for the most part.

Set the standard for honest and transparent advertising and marketing.

Use questionable and/or unethical tactics in their advertising and marketing.

Do a good job advertising and marketing honestly save for a few really bad businesses.

Question Title

* 4. When crafting my advertising messages, I rely on a set of ethical standards for honesty and transparency:

Yes, (if YES please share your standards below in "other")

I never really thought about it before

Other (please specify)