June 10, 2022
Dear Valued Partner,
We are writing to you today to reach out about the next advertising option that is included in your partnership with Finger Lakes Tourism Alliance. FLTA is in the process of creating the 2022 Group Travel Planner Insert that will be given to tour operators, planners, and motor coach companies. The Group Travel Planner has and continues to bring more groups into the region. Our Group Travel Planner Insert will go inside our 2022-2023 Group Travel Planner that was produced late in 2021.
Who is it for?
Any new partners, or partners who have recently expanded their group accommodation capabilities may be included.
What’s in the Group Travel Planner?
The planner includes travel information and several sample itineraries. It also includes partner listings for attractions, accommodations, dining, shopping, tour and motor coach companies, and wineries/distilleries/breweries/cideries.
What does it cost?
All partners who meet the minimum group travel requirements and complete this survey will receive their first listing for free. If your business falls under more than one category, additional listings can be purchased for $100. Additional ad space is also available in the Group Travel Planner Insert.
What are the benefits of being included in the Group Travel Planner Insert?
The Group Travel Planner Insert will not only be mailed out to Group Travel Planner Organizations across the Northeast, but will also be available online. A digital flipbook version of the full printed Group Travel Planner and Insert will be included on the Groups page of FingerLakes.org. This is to help maximize exposure in the group travel market and increase potential for your business to be included in itineraries. The previous Group Travel Planer digital edition received 6,000 readers online, not including hard-copy distribution.
View the current Group Travel Planner here: https://issuu.com/fingerlakes/docs/2022-2023_group_travel_planner
There is no additional charge to have your business listed within this guide if your business meets the following criteria:
• Parking and accessibility for at least a 20-person passenger bus.
• Wineries/Breweries/Distilleries/Cideries must be able to accommodate groups of at least 20.
• Restaurants must be able to seat at least 20 people.
• Attractions must be able to accommodate at least 20 people.
• Lodging accommodations must be able to host groups of at least 20.
• Are not listed in the 2022-2023 Finger Lakes Group Travel Planner.
To be included in this year’s Group Travel Planner Insert, all surveys and ad copy must be received by July 31, 2022. Please note, according to Survey Monkey, this survey should take you approximately 8 minutes to complete.
Best regards,
Hope Breen
Partner Relations and Sales Manager
Finger Lakes Tourism Alliance
309 Lake St
Penn Yan, NY 14527
www.fingerlakes.org
315-536-7488
ABOUT THE DATA-COLLECTION SURVEY:
This data-collection survey will lead you through a preliminary series of questions to make sure that you meet the minimum requirements to be listed in the Group Travel Planner Insert. If you meet the requirements, you will be prompted to fill out information that will be used in the planner. Please describe your business in a way that makes potential customers interested in what you have to offer.
The survey is fairly brief. Please answer as many questions as you can - some will require a written response, rather than multiple choice. To move to the next question, click the "next" button. When you have completed the survey, simply click "done."