It's makeover time! Please help us give Dale a new look.

If you're not already familiar with Duracable Dale, he's the guy pictured on our website and in emails. You'll also see him dishing out classic words of wisdom in our ads now and then.

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* 1. What first comes to mind when you look at Duracable Dale?

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* 2. Thinking about Dale's look overall, which of the following best describes your feelings about him?

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* 3. How relevant are Duracable Dale's Words of Wisdom?

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* 4. How well does Duracable Dale represent Duracable products and expertise?

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* 5. Does Duracable Dale add visual appeal to the brand?

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* 6. Which of the following words describe Duracable Dale? (select all that apply)

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* 7. What would you change about Dale's look?

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* 8. How appealing is the Duracable brand imagery overall?

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