S&S Project Brief

Suits&Sneakers new project brief

An express briefing form for marketing and creative services

Question Title

* 1. Brand/Business name

Question Title

* 2. Product name

Question Title

* 3. Project name

Question Title

* 4. Contact name:

Question Title

* 5. Contact email

Question Title

* 6. Contact phone number:

Question Title

* 7. Purpose of this brief

Question Title

* 8. WHY?
- Why should a customer buy this product/service?
- What's the one compelling thing to say about it?
- What's the most important thing to say?

Question Title

* 9. - Why should we believe you?
- What evidence do you have?

Question Title

* 10. WHAT?
- What is the offer?
- What is the most compelling claim/s we can make?
- What language can we use that makes this the most compelling story (eg. Healthy, only, best, first, award winning etc)?

Question Title

* 11. WHAT IS MOST IMPORTANT? WHAT IS SECONDARY?
Prioritise what you want to say:
- What is the most important? Should that be in the headline?
- What is the next most important? Should that be in the subheading?

Question Title

* 12. - What is it that we are producing? Any specification?

Question Title

* 13. HOW?
- How does the offer work? Any details?
- Where can a customer find more information?
- Are there past examples to reference?
- How will the work be used?
- What channels will it be shared?

Question Title

* 14. WHAT IF/ELSE?
- What objections could someone have? How do we counter it?

Question Title

* 15. - What else do we need to know to make this work effective?

Question Title

* 16. Any mandatories?
For example - are there images we must use, logos, decals, words, taglines, product varieties?

Question Title

* 17. Are there preferences for any assets or particulars?

Question Title

* 18. Who needs to be involved in the approval process?

Question Title

* 19. Any thought starters?

Question Title

* 20. WHERE?
- Where will this work be distributed? Link to any references.

Question Title

* 21. WHEN?
- When is the quote due?
- When is the first milestone?
- When is the material deadline?
- When will it be aired?

Question Title

* 22. Is this a competitive bid?

Yes

Question Title

* 23. WHAT ELSE? (Attach any links to documents or reference that gives background information or will help us with this project)

S&S Project Brief

Suits&Sneakers new project brief

Question Title

* 1. Brand/Business name

Question Title

* 2. Product name

Question Title

* 3. Project name

Question Title

* 4. Contact name:

Question Title

* 5. Contact email

Question Title

* 6. Contact phone number:

Question Title

* 7. Purpose of this brief

Question Title

* 8. WHY?- Why should a customer buy this product/service? - What's the one compelling thing to say about it?- What's the most important thing to say?

Question Title

* 9. - Why should we believe you? - What evidence do you have?

Question Title

* 10. WHAT?- What is the offer?- What is the most compelling claim/s we can make?- What language can we use that makes this the most compelling story (eg. Healthy, only, best, first, award winning etc)?

Question Title

* 11. WHAT IS MOST IMPORTANT? WHAT IS SECONDARY?Prioritise what you want to say:- What is the most important? Should that be in the headline?- What is the next most important? Should that be in the subheading?

Question Title

* 12. - What is it that we are producing? Any specification?

Question Title

* 13. HOW?- How does the offer work? Any details?- Where can a customer find more information? - Are there past examples to reference?- How will the work be used? - What channels will it be shared?

Question Title

* 14. WHAT IF/ELSE?- What objections could someone have? How do we counter it?

Question Title

* 15. - What else do we need to know to make this work effective?

Question Title

* 16. Any mandatories?For example - are there images we must use, logos, decals, words, taglines, product varieties?

Question Title

* 17. Are there preferences for any assets or particulars?

Question Title

* 18. Who needs to be involved in the approval process?

Question Title

* 19. Any thought starters?﻿

Question Title

* 20. WHERE?- Where will this work be distributed? Link to any references.

Question Title

* 21. WHEN?- When is the quote due?- When is the first milestone?- When is the material deadline?- When will it be aired?

Question Title

* 22. Is this a competitive bid?

Question Title

* 23. WHAT ELSE? (Attach any links to documents or reference that gives background information or will help us with this project)

* 8. WHY?
- Why should a customer buy this product/service?
- What's the one compelling thing to say about it?
- What's the most important thing to say?

* 9. - Why should we believe you?
- What evidence do you have?

* 10. WHAT?
- What is the offer?
- What is the most compelling claim/s we can make?
- What language can we use that makes this the most compelling story (eg. Healthy, only, best, first, award winning etc)?

* 11. WHAT IS MOST IMPORTANT? WHAT IS SECONDARY?
Prioritise what you want to say:
- What is the most important? Should that be in the headline?
- What is the next most important? Should that be in the subheading?

* 13. HOW?
- How does the offer work? Any details?
- Where can a customer find more information?
- Are there past examples to reference?
- How will the work be used?
- What channels will it be shared?

* 14. WHAT IF/ELSE?
- What objections could someone have? How do we counter it?

* 16. Any mandatories?
For example - are there images we must use, logos, decals, words, taglines, product varieties?

* 19. Any thought starters?

* 20. WHERE?
- Where will this work be distributed? Link to any references.

* 21. WHEN?
- When is the quote due?
- When is the first milestone?
- When is the material deadline?
- When will it be aired?