RetailerNOW Reader Survey Question Title * 1. What’s your subscription method? Print Online Both I don't subscribe Question Title * 2. How do you read RetailerNOW? Print Online Both I don't subscribe Question Title * 3. Are you a member of the Home Furnishings Association? Yes No Unsure Question Title * 4. How much of the issue do you read? All or almost all About three-quarters About half Less than half None Other (please specify) Question Title * 5. Do you find RetailerNOW's content relevant to your business? Yes No Sometimes Comments (please specify) Question Title * 6. Do you enjoy RetailerNOW's content? Yes No Sometimes Comments (please specify) Question Title * 7. Which regularly appearing sections of the magazine do you frequently read? (Check all that apply) President’s Letter Editor’s Letter Retailer 2.0 HFA Chat TopShelf Cover Story Member Profile Product Focus Family Matters NextGen Profile Take2 Member Benefit GovAction HFA Community NOWList Calendar The Way We Were Question Title * 8. Please rate your interest in the following topics: No opinion Not interested Somewhat interested Very interested Family Business Family Business No opinion Family Business Not interested Family Business Somewhat interested Family Business Very interested HR Management HR Management No opinion HR Management Not interested HR Management Somewhat interested HR Management Very interested Merchandising Merchandising No opinion Merchandising Not interested Merchandising Somewhat interested Merchandising Very interested Operations Operations No opinion Operations Not interested Operations Somewhat interested Operations Very interested Product Information Product Information No opinion Product Information Not interested Product Information Somewhat interested Product Information Very interested Regulations/Legislation Regulations/Legislation No opinion Regulations/Legislation Not interested Regulations/Legislation Somewhat interested Regulations/Legislation Very interested Sales/Marketing Sales/Marketing No opinion Sales/Marketing Not interested Sales/Marketing Somewhat interested Sales/Marketing Very interested Strategic Planning Strategic Planning No opinion Strategic Planning Not interested Strategic Planning Somewhat interested Strategic Planning Very interested Technology Technology No opinion Technology Not interested Technology Somewhat interested Technology Very interested Trends Trends No opinion Trends Not interested Trends Somewhat interested Trends Very interested Other (please specify) Question Title * 9. What other industry publications do you read? Question Title * 10. What publications do you read outside of the industry? Question Title * 11. How many people at your location read RetailerNOW? Question Title * 12. Please Describe Yourself Retailer Manufacturer Vendor Sales Rep Other (please specify) Question Title * 13. What is your job title? Question Title * 14. Which of the following actions have you taken after reading an issue of RetailerNOW? (check all that apply) Discussed with others Passed item along to others Clipped, copied or saved an item Used information to help form opinions/make decisions No action taken Other (please specify) Question Title * 15. What is one story or topic you’d like to see covered in RetailerNOW in 2017? Question Title * 16. What do you do with your copy of RetailerNOW after you’ve finished reading it? Save for future reference Share with staff Discard/recycle Other (please specify) Question Title * 17. Please rate RetailerNOW in each of the following areas from 1 to 5 with 5 being the best. 1 2 3 4 5 Relevance of content to my needs Relevance of content to my needs 1 Relevance of content to my needs 2 Relevance of content to my needs 3 Relevance of content to my needs 4 Relevance of content to my needs 5 Thoroughness and depth of articles Thoroughness and depth of articles 1 Thoroughness and depth of articles 2 Thoroughness and depth of articles 3 Thoroughness and depth of articles 4 Thoroughness and depth of articles 5 Quality of content/information Quality of content/information 1 Quality of content/information 2 Quality of content/information 3 Quality of content/information 4 Quality of content/information 5 Quality of design/layout Quality of design/layout 1 Quality of design/layout 2 Quality of design/layout 3 Quality of design/layout 4 Quality of design/layout 5 Credibility of articles/information Credibility of articles/information 1 Credibility of articles/information 2 Credibility of articles/information 3 Credibility of articles/information 4 Credibility of articles/information 5 Level of writing Level of writing 1 Level of writing 2 Level of writing 3 Level of writing 4 Level of writing 5 Overall satisfaction Overall satisfaction 1 Overall satisfaction 2 Overall satisfaction 3 Overall satisfaction 4 Overall satisfaction 5 Question Title * 18. Name a retailer you’d like to see profiled in RetailerNOW. Question Title * 19. In general, what is your level of involvement in product and service purchasing decisions for your company? (Check all that apply) Research, specify, review Approve purchases Recommend No involvement Done
