Camp Chef Survey 2019 Question Title * 1. How long have you been familiar with the Camp Chef brand? Less than 1 year 1 - 2 years 3 - 5 years 5 - 10 years 10+ years Question Title * 2. Where did you encounter Camp Chef for the first time? Through a Friend or Relative Retail Storefront Trade Show Web Browsing Online Retail/Marketplace Social Media Question Title * 3. What products come to mind when you think of Camp Chef? Stove System Flat Top Grill Pellet Grill Table Top Stove Fire Pit Cast Iron Other (please specify) Question Title * 4. Which term best describes Camp Chef Premium Brand Mid-Grade Brand Budget/Value Brand Question Title * 5. What is Camp Chef's promise to you? Offer a premium outdoor cooking experience Offer versatile cooking options for home or in camp offer high value based cooking products Offer a dependable solution for outdoor cooking Brand promise is not clear Other (please specify) Question Title * 6. How well does Camp Chef deliver on that promise? Extremely effective Very effective Somewhat effective Not so effective Not at all effective Question Title * 7. What are your perceptions of the Camp Chef logo? Question Title * 8. How likely are you to research multiple product options online before purchasing? Very likely Likely Neither likely nor unlikely Unlikely Very unlikely Question Title * 9. Which of the following best describes you? I own a Camp Chef product. I am somewhat interested in purchasing a Camp Chef product. I plan to purchase a Camp Chef product in the near future. I recently purchased a Camp Chef product. I have no interest in purchasing a Camp Chef product. I'm a Camp Chef junkie Question Title * 10. What would you like to see from Camp Chef in the future? Question Title * 11. What Camp Chef product(s) do you currently own? Stove System Flat Top Grill Pellet Grill Table Top Stove Cast Iron Fire Pit Other I don't own a Camp Chef product Question Title * 12. What is your prime motivating factor for purchasing Camp Chef product(s)? Brand name Reviews or recommendations Price Product features and/or functionality Quality Other Question Title * 13. What has been your experience with using Camp Chef products? Question Title * 14. Do you feel you receive fair value from Camp Chef? Yes No Other (please specify) Question Title * 15. What is your age? Under 18 18-24 25-34 35-44 45-54 55-64 65-74 74+ Question Title * 16. What is your gender? Male Female Non-binary Question Title * 17. What is your household income? Under $15,000 Between $15,000 and $29,999 Between $30,000 and $49,999 Between $50,000 and $74,999 Between $75,000 and $99,999 Between $100,000 and $150,000 Over $150,000 Question Title * 18. Where are you located? Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Washington DC Alberta British Columbia Manitoba New Brunswick Newfoundland and Labrador Northwest Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon Other Done