1. Introduction

My name is Daniel Wood and I am a third year business student at Durham University.

I am currently undertaking research towards my dissertation, for which I am studying consumers' perception of the Apple iPod brand.

The subsequent pages will ask questions about yourself, your perceptions and feelings towards the Apple iPod brand. As such, please do not answer the questionnaire if you do not own an iPod.

Your participation in this questionnaire is much appreciated and completely voluntary. You are free to withdraw from this survey at any time.

If you would like to participate, please enter your email address below. This is solely for validation reasons and will not be used for marketing purposes or published in any way.


* 1. Email address