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* 1. What's the most important thing you look for in a pair of underwear? Cut, style, fit, comfort, price, fabric, etc...

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* 2. Do you have different cuts of underwear for different things (working out, getting lucky, etc.)? Can you describe your motivations a little bit?

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* 3. About the cut:

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* 4. Do you have a favorite brand of underwear? What is it?

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* 5. Where do you usually shop for underwear? (check all that apply)

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* 6. Have you ever bought underwear online? Would you ever (or would you do it again)?

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* 7. How much do you typically pay for a pair of underwear? (Please check all that apply.)

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* 8. Have you ever bought an article of clothing because it was:
(Please check all that apply)

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* 9. Demographics

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