CWA Warmth & Competence Meter (2)

Managing Partner Dan Wicker delivered a simple, but profound message to CWA 24th Annual Meeting attendees in New York City this month: For successful companies, it is perceived WARMTH that fosters consumer loyalty. Where do we stand? Answer the questions below to rate CWA's warmth and competence.

Question Title

* 1. On a scale from 1-7,indicate how well the following statements describe CWA where 1 = DOES NOT DESCRIBE AT ALL and 7 = DESCRIBES EXTREMELY WELL.

	1	2	3	4	5	6	7
Is warm	Is warm 1	Is warm 2	Is warm 3	Is warm 4	Is warm 5	Is warm 6	Is warm 7
Is trustworthy	Is trustworthy 1	Is trustworthy 2	Is trustworthy 3	Is trustworthy 4	Is trustworthy 5	Is trustworthy 6	Is trustworthy 7
Is competent	Is competent 1	Is competent 2	Is competent 3	Is competent 4	Is competent 5	Is competent 6	Is competent 7
Is capable	Is capable 1	Is capable 2	Is capable 3	Is capable 4	Is capable 5	Is capable 6	Is capable 7

Question Title

* 1. On a scale from 1-7,indicate how well the following statements describe CWA where 1 = DOES NOT DESCRIBE AT ALL and 7 = DESCRIBES EXTREMELY WELL.

Question Title

* 2. Indicate the degree to which you feel admiration for CWA at this point in time. 1 = NO ADMIRATION AT ALL and 7 = EXTREMELY STRONG ADMIRATION.