Survey regarding cross-cultural inspired consumption in the UK

Hi! This is Rainy from China. We're currently exploring a project about understanding cross-cultural inspired consumption patterns in the UK. Listening to what you think is important to us. Your feedback will help us better realise this exciting cross-cultural project!

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* 1. How has the COVID-19 situation changed your shopping habits and preferences? Please select all that apply.

I shop more online

I need better online shopping experience (e.g. more informative webpage about the item details, stories, functions)

I would love to see an interesting 2-3 mins video showing the story, functions and recommended occasions for use of the product

I need cheaper and more efficient delivery

Other (please specify)

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* 2. What do you most often do in your spare time (list three things that you do most often)?

The thing you do the most

The thing you do the second most

The thing you do the third most

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* 3. What are the three kinds of consumer products you most frequently purchase?

The product you purchase the most frequently

The product you purchase the second most frequently

The product you purchase the third most frequently

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* 4. Please rank the online channels according to how frequently you use them to access information about lifestyle products (bags/ties/other accessories) you like to buy?

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* 5. If you rank "others" in the top three priority for the last question, please specify.

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* 6. It is important to know the cultural backgrounds of people we survey. Please provide your age, nation of origin, current city/town, and current study/work. (This is only for data collection purposes and will be strictly confidential.)

Your age

Your country/nation of origin

Your current city/town

Your current specialisation of study/work

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* 7. From your actual experience, how would you rate the availability of Chinese-inspired lifestyle products in the UK?

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* 8. Where did you see these Chinese-inspired fashion/lifestyle products in the UK? What are they?

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* 9. Did you buy the product you mentioned in Q8? If yes, what did you use it for? If not, why did you not buy it?

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* 10. From your actual experience (if no such experience, from your most likely guess), when seeing a cultural-inspired product (e.g. a museum inspired bag/accessories), what is your most important consideration for making a purchase decision? Please rank your priorities of considerations.

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* 11. If you ranked "others" in your top three priorities for the last question, please specify this other consideration and briefly explain why it matters to you. (This is important to us. We would appreciate your explanation!)

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* 12. We're currently developing a brand-new project in the UK market, aiming to promote cross-cultural understanding and to improve online experience in the process of purchasing cultural inspired products. For now we will start with Chinese inspired pieces. If you're interested to know more about us and our project, would you like to leave your name and email of regular use so that we can update you about our progress? (We strictly conform to personal data protection laws and your information will be highly confidential and safely kept.)

Yes