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What is the New York Wine & Grape Foundation Export Program?

If your winery is interested in learning what it takes to break into international markets, and engaging in marketing activities outside of the U.S., then the New York Wine & Grape Foundation's Export Program is for you.
 
Through a grant from the USDA’s Foreign Agriculture Service (FAS) and the Market Access Program (MAP), the New York Wine & Grape Foundation assists New York wineries seeking to explore opportunities in markets abroad – we call this the “Export Program.”

The Export Program for 2019 is about to begin and all New York State wineries are invited to participate. Export participants do not have to be current members of the New York Wine & Grape Foundation.

Even as we are wrapping up activities for last program year (July 1st, 2018 – June 30th, 2019) our team is already working in partnership with our consultants on developing a schedule of marketing activities for the upcoming Export Program year beginning on July 1st.
 
This form is for wineries who would like to actively participate in the Export Program. If you have not read the Export Program Overview, we strongly recommend that you click here and learn more about the opportunities and responsibilities associated with this initiative. 
 
Please note that the information collected here will be confidential and only accessible to NYWGF staff. Information may be shared in aggregate for educational and reporting purposes.  Please feel free to contact Valerie Ross at (518) 229-3765 or email her at valerieross@nywgf.org with any questions. 
 
Thank you!

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* 1. Please provide the following contact information for your winery:

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* 2. What is the name of your winemaker?

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* 3. In what year was your winery established?

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* 4. What was the average case production of your winery over the past three (3) years?

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* 5. Has Your Winery Participated in the Export Program in the past?

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* 6. What is the name and title of the person responsible for domestic sales within your winery?

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* 7. Do you have domestic distribution?

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* 8. What is the name and title of the person responsible for international sales within your winery?

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* 9. Do you currently have representation in any international markets (with an importer, agent, etc)?

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* 10. If you answered yes to the question above, please specifcy which markets in which you currently have representation:

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* 11. If you have wines in any of the above markets, please list the company name and/or the name of your representative in each:

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* 12. If your winery is currently available in any international market please list below, to the best off your ability, the establishments where your wine(s) can be purchased (on or off-trade):

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* 13. Are you currently seeking representation in any international markets?

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* 14. If you answered yes to the question above, please specifcy which markets in which you are currently seeking representation: 

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* 15. In which target markets are you seeking to actively pursue Export Program marketing activities this year? (Please check all that apply. Note: There will be $150 fee for the first market choice and $75 for each additional market indicated.  Fees will be invoiced to you by the NYWGF and due within 30 days of form submission.You are free to choose further markets at a later date.)

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* 16. In general, the New York Wine & Grape Foundation’s Export Program provides resources to four (4) different types of wineries. We recognize that one winery may be in many of these categories depending on which target market(s) they are pursuing.

Explorers: These wineries are at the very beginning stages of exploring the export process and are not represented outside of the U.S. 

Experienced: These wineries may have participated in the Export program in the past and need guidance on how to make best use of general marketing activities like tradeshows and large tastings. 

Recognized: These wineries have owners or winemakers that may already be recognized in international markets and, by participating, can help the Export Program make an immediate impact on the brand recognition of New York wines. 

Established: These wineries have already found success in various export markets. They may already have representation with an importer/distributor, they are familiar with market trends and compliance requirements and need outlets to set their wine. 

Overall, which category do you feel best defines your winery at this time?

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* 17. In which American Viticultural Area (AVA) is your winery located?

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* 18. In which American Viticultural Area (AVA) does your winery source the majority (>50%) of its grapes from to make wine?

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* 19. Please list your winery's "signature" varietals (or labels) below and their approximate case production:

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* 20. Would a representative of your winery be willing to commit to traveling abroad to represent the New York wine industry?

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* 21. If yes to the above question, please note that all representatives are now required to speak publicly, either at a trade tasting or in seminar format, during the marketing event. Please note who would travel on behalf of your winery and their public speaking experience. It would also be helpful to note their experience with New York State AVAs outside of where they currently work and their preferred seminar topic(s):

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* 22. Please rank which target market(s) your winery representative would prefer to travel  to if opportunities arise. Please note that major international tradeshow options for 2019 will likely be located in Paris, Dusseldorf, Shanghai and/or Hong Kong. Because of additional marketing funds, many opportunities will likely be held in Toronto, Ontario. Other event opportunities, trade tastings, etc. may be scheduled in any of the following markets:

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* 23. Which of the following activities is your winery most interested in accessing through the Export Program?

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* 24. The Export Program Advisory Committee may be used as a sounding board througout the year to get feedback on marketing opportunties as they arise. 

This program year’s committee consisted of Scott Osborn (Fox Run Vineyards), Mindy Crawford (Wolffer Estate Vineyards), Jennifer Menges (Hermann J. Wiemer Vineyards), Christopher Bates (Element Winery), Nathan Kendall (Nathan K and Hickory Hollow), Robert Madill (Glenora Wine Cellars/Industry Rep) and John Martini (Anthony Road Wine Co.)

We encourage wineries from different regions, with different levels of export experience, to considering serving on the Advisory Committee. Please list the name of the potential Advisory Committee Member below:

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* 25. Please list any questions or comments you have here:

Thank You for your interest in the Export Program!
Please feel free to contact Valerie Ross at valerieross@nywgf.org or call
1 (518) 229-3765 with any questions.
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