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* 1. You are running a lead generation program. You can collect a name, and email address and EITHER a phone number or a LinkedIn Profile URL. Which would you choose?

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* 2. Optional and completely unrelated: If you had the time/budget/resources, what one additional marketing program would you run this year?

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* 3. Your name, if you wanna tell me

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* 4. Your email, if you wanna tell me

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