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4. Which best describes the kind of trip you’re usually on? (Required.)

Weekday business

Weekend city break

Theatre/culture

Food-focused

Shopping

Visiting family

Celebration (e.g. birthday/anniversary)

Wedding-related

Longer ‘vacation’ (3+ nights)

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5. What makes you feel most ‘looked after’ by a hotel? (Required.)

A warm welcome, staff who remember me, and friendliness

Fast, friction-free check-in/out

Staff who help with local recommendations

Little random surprises that feel thoughtful

Great room, comfort, and quiet

Easy or interesting dining options on-site

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6. Rank your ideal ‘beyond the room’ add-ons: (Required.)

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7. What would tempt you to spend more of your time in the hotel? (Required.)

A destination restaurant/bar

Live entertainment

Workout or gym area

A great lobby café or coffee shop

A quiet lounge to work/relax

A standout breakfast experience

A view-led terrace/space

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8. How far in advance do you typically book your London stay? (Required.)

Same week

1–2 weeks

3–4 weeks

1–3 months

3+ months

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9. Which style of local recommendations do you prefer? (Required.)

Big iconic London hits

Hidden gems

Family-friendly routes

Food-first itineraries

Wellness/quiet corners

Shopping-led routes

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10. How likely would you be to recommend our hotel to your friend? (Required.)

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11. One thing that would instantly improve your next stay: (Required.)

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12. In the last 12 months, what types of bookings have you placed with Clermont Hotel Group? (Required.)

Solo business travel

Groups (10+ rooms)

Small meeting or event (<20 people)

Long-stay or project

Large meeting or event (200+)

Other (free text)

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13. In the last 12 months, what Clermont Hotel Group properties did you book for your clients (you may select multiple): (Required.)

The Tower by Thistle

Marble Arch by Thistle

The Cumberland

The Clermont Victoria

The Clermont Charing Cross

The Royal Horseguards

A Thistle hotel not named above

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14. On a 1-5 scale, how well did Clermont Hotel Group deliver on the following: (Required.)

	1	2	3	4	5
Competitive pricing	Competitive pricing 1	Competitive pricing 2	Competitive pricing 3	Competitive pricing 4	Competitive pricing 5
Excellent food & drink	Excellent food & drink 1	Excellent food & drink 2	Excellent food & drink 3	Excellent food & drink 4	Excellent food & drink 5
A responsive pace (e.g. quick turnaround on quotes)	A responsive pace (e.g. quick turnaround on quotes) 1	A responsive pace (e.g. quick turnaround on quotes) 2	A responsive pace (e.g. quick turnaround on quotes) 3	A responsive pace (e.g. quick turnaround on quotes) 4	A responsive pace (e.g. quick turnaround on quotes) 5
High-quality technology	High-quality technology 1	High-quality technology 2	High-quality technology 3	High-quality technology 4	High-quality technology 5
Understanding your client’s sector/industry	Understanding your client’s sector/industry 1	Understanding your client’s sector/industry 2	Understanding your client’s sector/industry 3	Understanding your client’s sector/industry 4	Understanding your client’s sector/industry 5
Unique and versatile meeting spaces	Unique and versatile meeting spaces 1	Unique and versatile meeting spaces 2	Unique and versatile meeting spaces 3	Unique and versatile meeting spaces 4	Unique and versatile meeting spaces 5

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15. When you’re choosing a hotel to book for your clients, what are your top five decision drivers? (Required.)

Rate competitiveness

Location

Availability / LRA

Ease of travel

Consistency across portfolio

Traveller feedback / NPS

24/7 support

Flexible cancellation

Quality of meeting and event spaces

Loyalty benefits

Technology available

Booking ease

Sustainability credentials

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16. When choosing somewhere to book for your clients, what feels like an added luxury? (Required.)

Location to culture and attractions

Traditional luxury hotel amenities (in-room features, in-house fine dining)

Stress-free planning (all the work done for them)

Personalised experiences tailored to them

That they feel represented and welcome

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17. If your client’s stay could include one ‘beyond the room’ luxury, what would you choose to surprise them with? (Required.)

Wellness immersion (private yoga, urban nature escape)

Culinary journey (chef collaborations, secret supper clubs, wine cellars)

Cultural access (private theatre preview, after-hours gallery, concierge heritage tour)

City unlocked (VIP tours, hidden speakeasies, live like a local)

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18. What most commonly blocks choosing a Clermont Hotel Group property to book for your clients, versus. another repeat supplier? (Required.)

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19. Tell us about a recent booking that nearly went elsewhere. What tipped the decision? (Required.)

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20. Luxury in a hotel is about (rank the below in order of importance): (Required.)

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21. How likely are you to recommend a Clermont Hotel Group property for a client stay or event? (Required.)

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22. What’s the one change that would entice you to place more business with us next year? (Required.)

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23. I agree to receive communications from The Clermont Hotel Group and its associated brands (Required.)

Yes

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* 1. What is your name? (Required.)

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* 2. What is your email address? (Required.)

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* 3. When you think of a great hotel stay in London, what matters most?(Choose up to 3) (Required.)

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* 4. Which best describes the kind of trip you’re usually on? (Required.)

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* 5. What makes you feel most ‘looked after’ by a hotel? (Required.)

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* 6. Rank your ideal ‘beyond the room’ add-ons: (Required.)

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* 7. What would tempt you to spend more of your time in the hotel? (Required.)

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* 8. How far in advance do you typically book your London stay? (Required.)

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* 9. Which style of local recommendations do you prefer? (Required.)

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* 10. How likely would you be to recommend our hotel to your friend? (Required.)

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* 11. One thing that would instantly improve your next stay: (Required.)

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* 12. In the last 12 months, what types of bookings have you placed with Clermont Hotel Group? (Required.)

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* 13. In the last 12 months, what Clermont Hotel Group properties did you book for your clients (you may select multiple): (Required.)

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* 14. On a 1-5 scale, how well did Clermont Hotel Group deliver on the following: (Required.)

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* 15. When you’re choosing a hotel to book for your clients, what are your top five decision drivers? (Required.)

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* 16. When choosing somewhere to book for your clients, what feels like an added luxury? (Required.)

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* 17. If your client’s stay could include one ‘beyond the room’ luxury, what would you choose to surprise them with? (Required.)

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* 18. What most commonly blocks choosing a Clermont Hotel Group property to book for your clients, versus. another repeat supplier? (Required.)

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* 19. Tell us about a recent booking that nearly went elsewhere. What tipped the decision? (Required.)

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* 20. Luxury in a hotel is about (rank the below in order of importance): (Required.)

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* 21. How likely are you to recommend a Clermont Hotel Group property for a client stay or event? (Required.)

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* 22. What’s the one change that would entice you to place more business with us next year? (Required.)

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* 23. I agree to receive communications from The Clermont Hotel Group and its associated brands (Required.)

1. What is your name? (Required.)

2. What is your email address? (Required.)

3. When you think of a great hotel stay in London, what matters most?
(Choose up to 3) (Required.)

4. Which best describes the kind of trip you’re usually on? (Required.)

5. What makes you feel most ‘looked after’ by a hotel? (Required.)

6. Rank your ideal ‘beyond the room’ add-ons: (Required.)

7. What would tempt you to spend more of your time in the hotel? (Required.)

8. How far in advance do you typically book your London stay? (Required.)

9. Which style of local recommendations do you prefer? (Required.)

10. How likely would you be to recommend our hotel to your friend? (Required.)

11. One thing that would instantly improve your next stay: (Required.)

12. In the last 12 months, what types of bookings have you placed with Clermont Hotel Group? (Required.)

13. In the last 12 months, what Clermont Hotel Group properties did you book for your clients (you may select multiple): (Required.)

14. On a 1-5 scale, how well did Clermont Hotel Group deliver on the following: (Required.)

15. When you’re choosing a hotel to book for your clients, what are your top five decision drivers? (Required.)

16. When choosing somewhere to book for your clients, what feels like an added luxury? (Required.)

17. If your client’s stay could include one ‘beyond the room’ luxury, what would you choose to surprise them with? (Required.)

18. What most commonly blocks choosing a Clermont Hotel Group property to book for your clients, versus. another repeat supplier? (Required.)

19. Tell us about a recent booking that nearly went elsewhere. What tipped the decision? (Required.)

20. Luxury in a hotel is about (rank the below in order of importance): (Required.)

21. How likely are you to recommend a Clermont Hotel Group property for a client stay or event? (Required.)

22. What’s the one change that would entice you to place more business with us next year? (Required.)

23. I agree to receive communications from The Clermont Hotel Group and its associated brands (Required.)