TraDigital Dealership Survey

2020 will be another crazy year with competitors coming after the Deere brand. We will face new challenges in the market just as we did in 2019. Team SI is dedicated to operating with the perception that everything can change due to the competition. Team SI is dedicated to the Data. Team SI is dedicated to “Innovation Lives Here”. Think about how much time you spend following up on leads. High-quality leads are the backbone of every thriving dealership. The quality of your leads determines how quickly and effortlessly you can convert them into profitable sales.

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* 1. Name

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* 2. Dealership Name

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* 3. Website URL

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* 4. Rate each category by their level of importance: 1-5 (5 being the most important)

	Not Important	Neutral	Somewhat Important	Very Important	Critically Important
Small Ag Sales	Small Ag Sales Not Important	Small Ag Sales Neutral	Small Ag Sales Somewhat Important	Small Ag Sales Very Important	Small Ag Sales Critically Important
Large Ag Sales	Large Ag Sales Not Important	Large Ag Sales Neutral	Large Ag Sales Somewhat Important	Large Ag Sales Very Important	Large Ag Sales Critically Important
Used Ag Sales	Used Ag Sales Not Important	Used Ag Sales Neutral	Used Ag Sales Somewhat Important	Used Ag Sales Very Important	Used Ag Sales Critically Important
Aftermarket: Service	Aftermarket: Service Not Important	Aftermarket: Service Neutral	Aftermarket: Service Somewhat Important	Aftermarket: Service Very Important	Aftermarket: Service Critically Important
Aftermarket: Parts	Aftermarket: Parts Not Important	Aftermarket: Parts Neutral	Aftermarket: Parts Somewhat Important	Aftermarket: Parts Very Important	Aftermarket: Parts Critically Important
Lead Management (CRM)	Lead Management (CRM) Not Important	Lead Management (CRM) Neutral	Lead Management (CRM) Somewhat Important	Lead Management (CRM) Very Important	Lead Management (CRM) Critically Important
Sales Training in this new world of Small Ag	Sales Training in this new world of Small Ag Not Important	Sales Training in this new world of Small Ag Neutral	Sales Training in this new world of Small Ag Somewhat Important	Sales Training in this new world of Small Ag Very Important	Sales Training in this new world of Small Ag Critically Important
Recruitment of Technicians	Recruitment of Technicians Not Important	Recruitment of Technicians Neutral	Recruitment of Technicians Somewhat Important	Recruitment of Technicians Very Important	Recruitment of Technicians Critically Important

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* 5. Team SI understands that you do not have an unlimited budget. If you had 25 points to allocate where you would spend money due to the need, how would you divvy the 25 points between the categories below? Please remember that this is not about Team SI. This is about where in your business plan is truly the importance that you must increase.

Note: Enter 0-25 in each field. All fields must add up to 25.

Small Ag Sales

Large Ag Sales

Used Ag Sales

Aftermarket: Service

Aftermarket: Parts

Lead Management (CRM)

Sales Training in this new world of Small Ag

Recruitment of Technicians

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* 6. If you are currently working with an Agency, what are the issues and the things that you appreciate about them?

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* 7. Total Co-Op Budget from 2019 (or 2020 if you know)

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* 8. Creative:

I appreciate Custom Creative to have my dealership stand out

I appreciate John Deere Creative Templates that align with National Advertising

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* 9. Upload AOR Map Here:

DOCX, DOC, JPEG, GIF, JPG, PDF, PNG file types only.

Choose File

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* 10. Upload YOY County by County and Model by Model Marketshare Report Here:

DOCX, DOC, JPEG, GIF, JPG, PDF, PNG file types only.

Choose File

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* 11. By submitting this information, Team SI agrees to not share any of this information to other dealers. By checking this box, Team SI and You will be under a Mutual Non-Disclosure-Act (MNDA)

I agree.

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* 12. Click if it Applies to you:

I like to be a beta tester

I use data to better make my decisions in marketing

We need to reach the Hispanic Population that speaks English and Spanish