Finnish Brands Recognition and Value Question Title * 1. Where are you from Austria Belgium Czech Republic Denmark France Italy Netherlands Portugal Spain UK Poland Norway Sweden Greece Germany Finland Other (please specify) Question Title * 2. What is your gender Female Male Other (please specify) Question Title * 3. Age Range Under 18 18-24 25-34 35-44 45-54 55-64 65+ Question Title * 4. What finnish brands do you recognized Nokia Kone Valio Marimekko Artek Fazer Arabia Iittala Metsa Wartsila Neste Elisa UPM Prisma Fiskars Finnair Question Title * 5. What finnish brands have you bought products from Nokia Kone Valio Marimekko Artek Fazer Arabia Iittala Metsa Wartsila Neste Elisa UPM Prisma Fiskars Finnair Question Title * 6. Which of this european brands do you know well Armani Saint Laurent Ikea Marimekko Jacquemus Arket Versace Louis Vuitton Mango Boss Arabia Salvatore Ferragamo Zara Pull and Bear Question Title * 7. Do you know this Finnish clothing and home decor brand: Marimekko Extremely familiar Very familiar Somewhat familiar Not so familiar Not at all familiar Question Title * 8. Do you know this Finnish kitchenware and tableware brand: Arabia Extremely familiar Very familiar Somewhat familiar Not so familiar Not at all familiar Question Title * 9. Do you think that Finnish brands are good brands with a lot of potential Yes Some potential No Question Title * 10. Regarding Quality of finnish brands what is your opinion Very high quality High quality Neither high nor low quality Low quality Very low quality Question Title * 11. What do you value more when you buy a product (please Check maximum 3 options) Price Quality Design Sustaianble materials Country of origin Brand image Reputation Type of clothing Other (please specify) Question Title * 12. Are you willing to pay a little more for sustainable products Very likely Likely Neither likely nor unlikely Unlikely Very unlikely Question Title * 13. What types of brand do you prefer in fashion Fast Fashion brand Quality Sustainable brand Luxury brands Country of origin Simple friendly brand No brand, Just clothes that I like Question Title * 14. Do you perceive Marimekko and Arabia as primarily domestic (Finnish) brands, European brands, or global brands? Domestic Finnish brands European brands Global brands Other (please specify) Question Title * 15. Do you agree with the expansion of Finnish brands like Marimekko and Arabia into the European market? Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Question Title * 16. How does sustainability factor into your purchasing decisions for home or lifestyle products? Extremely important Very important Somewhat important Not so important Not at all important Question Title * 17. Do you think that in general products from Finand are Very Sustainable More sustainable that average average (considering similar products) Not very sustainable Not sustainable at all Done