Category: Internal Strength

Translating a complex technical product into simple English

We have a product that's complex and technical, and its decision-makers are not even close to being technical people. The product is known by its acronym since we've yet to brand it. How do you market such a technical product to the general public?

— Ben, Marketing Manager

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* 1. Can you help? What's your best advice?

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* 2. Should you win, where should we send your prize?
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