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End of year 2018 digital fundraising survey

M+R is conducting an informal survey on nonprofit fundraising results to share with the community via our blog.

Results will be completely confidential and only shared in aggregate.

If you have questions about the survey, please contact Karen Hopper (khopper@mrss.com). 

1.How much does your digital fundraising program raise annually? 
2.How was your end of year digital performance relative to 2017?  (Please include Giving Tuesday in both years 11/28/17-12/31/17 and 11/27/18-12/31/18).
Up or Down
Percentage Change
Overall Revenue
Email Revenue
Un-sourced Website Revenue
Advertising (revenue/cost to account for changes in ad spend)
Giving Tuesday Revenue (all channels)
3.Do you have any additional explanation for your results? Or additional results that are interesting? 
4.Do you have any hypotheses about why your performance was what it was?
5.Organization Name (optional) 
6.Contact information to receive results