2023 PRSA Richmond Membership Survey

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* 1. How satisfied are you with your PRSA Richmond membership?

Extremely Satisfied

Somewhat Satisfied

Somewhat Dissatisfied

Very Dissatisfied

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* 2. Please choose the top five (5) most important services PRSA Richmond offers.

Accreditation / APR

Diversity, equity and inclusion

E-Newsletter

Independent Practitioners Section

JobLink

Media Directory

Membership Directory

Mentoring Program

Monthly Luncheons

Industry News

Networking Opportunities

Young Professionals Section (former Next Wave)

Nonprofit Section

Professional Development Workshops

Public Service Activities

Senior Practitioners Section

Social Media Presence

Virginia PR Awards

Website

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* 3. Please rank the importance of the services PRSA Richmond offers its members.

	Not Important At All	Not Very Important	Neutral	Somewhat Important	Very Important
Accreditation / APR	Accreditation / APR Not Important At All	Accreditation / APR Not Very Important	Accreditation / APR Neutral	Accreditation / APR Somewhat Important	Accreditation / APR Very Important
Diversity, equity and inclusion training	Diversity, equity and inclusion training Not Important At All	Diversity, equity and inclusion training Not Very Important	Diversity, equity and inclusion training Neutral	Diversity, equity and inclusion training Somewhat Important	Diversity, equity and inclusion training Very Important
E-Newsletter	E-Newsletter Not Important At All	E-Newsletter Not Very Important	E-Newsletter Neutral	E-Newsletter Somewhat Important	E-Newsletter Very Important
Independent Practitioners Section	Independent Practitioners Section Not Important At All	Independent Practitioners Section Not Very Important	Independent Practitioners Section Neutral	Independent Practitioners Section Somewhat Important	Independent Practitioners Section Very Important
JobLink	JobLink Not Important At All	JobLink Not Very Important	JobLink Neutral	JobLink Somewhat Important	JobLink Very Important
Media Directory	Media Directory Not Important At All	Media Directory Not Very Important	Media Directory Neutral	Media Directory Somewhat Important	Media Directory Very Important
Membership Directory	Membership Directory Not Important At All	Membership Directory Not Very Important	Membership Directory Neutral	Membership Directory Somewhat Important	Membership Directory Very Important
Mentoring Program	Mentoring Program Not Important At All	Mentoring Program Not Very Important	Mentoring Program Neutral	Mentoring Program Somewhat Important	Mentoring Program Very Important
Monthly Luncheons	Monthly Luncheons Not Important At All	Monthly Luncheons Not Very Important	Monthly Luncheons Neutral	Monthly Luncheons Somewhat Important	Monthly Luncheons Very Important
Networking Opportunities	Networking Opportunities Not Important At All	Networking Opportunities Not Very Important	Networking Opportunities Neutral	Networking Opportunities Somewhat Important	Networking Opportunities Very Important
Young Professionals Section (former Next Wave)	Young Professionals Section (former Next Wave) Not Important At All	Young Professionals Section (former Next Wave) Not Very Important	Young Professionals Section (former Next Wave) Neutral	Young Professionals Section (former Next Wave) Somewhat Important	Young Professionals Section (former Next Wave) Very Important
Nonprofit Section	Nonprofit Section Not Important At All	Nonprofit Section Not Very Important	Nonprofit Section Neutral	Nonprofit Section Somewhat Important	Nonprofit Section Very Important
Professional Development Workshops	Professional Development Workshops Not Important At All	Professional Development Workshops Not Very Important	Professional Development Workshops Neutral	Professional Development Workshops Somewhat Important	Professional Development Workshops Very Important
Public Service Activities	Public Service Activities Not Important At All	Public Service Activities Not Very Important	Public Service Activities Neutral	Public Service Activities Somewhat Important	Public Service Activities Very Important
Senior Practitioners Section	Senior Practitioners Section Not Important At All	Senior Practitioners Section Not Very Important	Senior Practitioners Section Neutral	Senior Practitioners Section Somewhat Important	Senior Practitioners Section Very Important
Social Media Presence	Social Media Presence Not Important At All	Social Media Presence Not Very Important	Social Media Presence Neutral	Social Media Presence Somewhat Important	Social Media Presence Very Important
Virginia PR Awards	Virginia PR Awards Not Important At All	Virginia PR Awards Not Very Important	Virginia PR Awards Neutral	Virginia PR Awards Somewhat Important	Virginia PR Awards Very Important
Website	Website Not Important At All	Website Not Very Important	Website Neutral	Website Somewhat Important	Website Very Important

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* 4. How often do you attend PRSA Richmond monthly programs (luncheons)?

Every Month

Almost Every Month

A Few Times A Year

Rarely

Never

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* 5. What is the main reason for attending the monthly programs (luncheons)?

Professional development

Business development

Meeting new peers

Speakers

Topics

To realize membership benefits

Job Hunting

Other (please specify)

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* 6. Do you have any suggestions for program topics or speakers?

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* 7. How would you rate your satisfaction with PRSA Richmond professional development workshops in the past two years?

Extremely Satisfied

Somewhat Satisfied

Neutral

Somewhat Dissatisfied

Very Dissatisfied

I have not attended

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* 8. Please choose the top three (3) topics that interest you for tactical professional development workshops:

Branding

Budgets/pricing

Community Relations

Crisis Communications

Diversity, equity and inclusion

Digital/tech trends

Event Planning/Execution

Higher Education

Influencer Relations

Internal Communications

Leadership / Team Management

Marketing

Media Relations

Measurement

Native Advertising

PR trends

Public Affairs

Professional advancement for PR professionals

Search Engine Optimization

Social Media

Speeches/Presentations

Research

Website Management

Writing

Other (please specify)

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* 9. How likely are you to seek APR accreditation in 2022/2023?

Already Have My APR

Definitely Will

Very Likely

Somewhat Likely

Not Very Likely

Not At All Likely

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* 10. How can the chapter support you in your pursuit of APR accreditation?

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* 11. How regularly do you use PRSA Richmond social media for chapter information?

	Unaware of Existence	Never	Rarely	Sometimes	Often	Always
PRSA Richmond’s Facebook account	PRSA Richmond’s Facebook account Unaware of Existence	PRSA Richmond’s Facebook account Never	PRSA Richmond’s Facebook account Rarely	PRSA Richmond’s Facebook account Sometimes	PRSA Richmond’s Facebook account Often	PRSA Richmond’s Facebook account Always
PRSA Richmond’s Twitter account	PRSA Richmond’s Twitter account Unaware of Existence	PRSA Richmond’s Twitter account Never	PRSA Richmond’s Twitter account Rarely	PRSA Richmond’s Twitter account Sometimes	PRSA Richmond’s Twitter account Often	PRSA Richmond’s Twitter account Always
PRSA Richmond’s LinkedIn account	PRSA Richmond’s LinkedIn account Unaware of Existence	PRSA Richmond’s LinkedIn account Never	PRSA Richmond’s LinkedIn account Rarely	PRSA Richmond’s LinkedIn account Sometimes	PRSA Richmond’s LinkedIn account Often	PRSA Richmond’s LinkedIn account Always
PRSA Richmond’s Instagram account	PRSA Richmond’s Instagram account Unaware of Existence	PRSA Richmond’s Instagram account Never	PRSA Richmond’s Instagram account Rarely	PRSA Richmond’s Instagram account Sometimes	PRSA Richmond’s Instagram account Often	PRSA Richmond’s Instagram account Always
#PRSARVA Hashtag	#PRSARVA Hashtag Unaware of Existence	#PRSARVA Hashtag Never	#PRSARVA Hashtag Rarely	#PRSARVA Hashtag Sometimes	#PRSARVA Hashtag Often	#PRSARVA Hashtag Always

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* 12. How informed are you about PRSA Richmond’s board activities?

Very Informed

Somewhat Informed

Neutral

Not Very Informed

Not Informed At All

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* 13. Are you interested in serving on the PRSA Richmond board in the future?

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* 14. How welcomed and included do you feel when at PRSA Richmond events?

Very

Somewhat

Not Very

Not At All

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* 15. How likely are you to renew your PRSA Richmond membership in 2024?

Very Likely

Somewhat Likely

Not Very Likely

Not Likely At All

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* 16. How important are the following factors on your decision to continue to be a PRSA Richmond member?

	Not At All	Not Very	Somewhat	Very
PRSA Richmond Cost	PRSA Richmond Cost Not At All	PRSA Richmond Cost Not Very	PRSA Richmond Cost Somewhat	PRSA Richmond Cost Very
PRSA National Cost	PRSA National Cost Not At All	PRSA National Cost Not Very	PRSA National Cost Somewhat	PRSA National Cost Very
Value of Programming	Value of Programming Not At All	Value of Programming Not Very	Value of Programming Somewhat	Value of Programming Very
Value of Networking	Value of Networking Not At All	Value of Networking Not Very	Value of Networking Somewhat	Value of Networking Very
Monthly Luncheon Format (e.g. in-person vs. virtual)	Monthly Luncheon Format (e.g. in-person vs. virtual) Not At All	Monthly Luncheon Format (e.g. in-person vs. virtual) Not Very	Monthly Luncheon Format (e.g. in-person vs. virtual) Somewhat	Monthly Luncheon Format (e.g. in-person vs. virtual) Very
Monthly Luncheon Location	Monthly Luncheon Location Not At All	Monthly Luncheon Location Not Very	Monthly Luncheon Location Somewhat	Monthly Luncheon Location Very
Employer Paying for Membership	Employer Paying for Membership Not At All	Employer Paying for Membership Not Very	Employer Paying for Membership Somewhat	Employer Paying for Membership Very

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* 17. How strongly do you agree with the following statement: “PRSA Richmond supports a diverse and inclusive environment.”?

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

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* 18. How strongly do you agree with the following statement: “PRSA Richmond provides resources and information to help me better understand diversity and inclusion within public relations.”?

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

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* 19. How long have you been working in public relations and/or communications?

Less than 2 years

2 to 5 years

6 to 10 years

10 to 20 years

20 to 30 years

More than 30 years

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* 20. How long have you been a PRSA member?

Less than 2 years

2 to 5 years

6 to 10 years

10 to 20 years

20 to 30 years

More than 30 years

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* 21. Please select your organization / sector:

Agency

Corporate

Government

Higher Education

Independent Practitioner

Non-Profit

Other (please specify)

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* 22. How do you identify your gender?

Man

Woman

Transgender Man

Transgender Woman

Non-binary

Agender

Prefer not to identify

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* 23. How do you identify your race/ethnicity?

White/Caucasian

Black/African-American

Hispanic/Latine

Asian

American Indian

Prefer Not to Identify

Other (please specify)

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* 24. Please select your age:

20-29

30-39

40-49

50-59

60-69

70+

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* 25. Please provide any additional feedback on how PRSA Richmond can help you reach your personal and professional goals:

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* 26. If you would like the PRSA Board to follow up with you to discuss any thoughts or feedback you have about the chapter, please include your contact information below and a board member will be in touch.

Name

Company

Phone Number

Email Address

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* 27. Thank you for taking this survey. If you would like to be entered into the $50 Amazon gift card drawing (two winners will be randomly selected), please provide your email below. This information is not connected to your survey results.