* 1. How often do you purchase hot sauce?

* 2. When you purchase hot sauce, do you tend to stay with one particular style or brand?

* 3. What types of hot sauce have you purchased in the last six months? Check all that apply.

* 4. How much would you be willing to pay for a 5oz bottle of hot sauce? Check all that apply.

* 5. Under what circumstances might you pay more than $12 for a 5oz bottle of hot sauce? Check all that apply.

* 6. Where are you most likely to purchase hot sauce?

* 7. Have you ever bought a hot sauce because you liked its name or label?

* 8. Have you ever found a hot sauce name or label to be offensive?

* 9. If a hot sauce claimed that its ingredients were ethically sourced and sustainable, would you assume that it was of higher quality than an identically-priced hot sauce that made no such claim?

* 10. Other than hot sauce, what other spicy products have you purchased in the last six months? Check all that apply.

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