How often do you purchase hot sauce?

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* 1. How often do you purchase hot sauce?

When you purchase hot sauce, do you tend to stay with one particular style or brand?

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* 2. When you purchase hot sauce, do you tend to stay with one particular style or brand?

What types of hot sauce have you purchased in the last six months? Check all that apply.

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* 3. What types of hot sauce have you purchased in the last six months? Check all that apply.

How much would you be willing to pay for a 5oz bottle of hot sauce? Check all that apply.

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* 4. How much would you be willing to pay for a 5oz bottle of hot sauce? Check all that apply.

Under what circumstances might you pay more than $12 for a 5oz bottle of hot sauce? Check all that apply.

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* 5. Under what circumstances might you pay more than $12 for a 5oz bottle of hot sauce? Check all that apply.

Where are you most likely to purchase hot sauce?

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* 6. Where are you most likely to purchase hot sauce?

Have you ever bought a hot sauce because you liked its name or label?

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* 7. Have you ever bought a hot sauce because you liked its name or label?

Have you ever found a hot sauce name or label to be offensive?

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* 8. Have you ever found a hot sauce name or label to be offensive?

If a hot sauce claimed that its ingredients were ethically sourced and sustainable, would you assume that it was of higher quality than an identically-priced hot sauce that made no such claim?

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* 9. If a hot sauce claimed that its ingredients were ethically sourced and sustainable, would you assume that it was of higher quality than an identically-priced hot sauce that made no such claim?

Other than hot sauce, what other spicy products have you purchased in the last six months? Check all that apply.

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* 10. Other than hot sauce, what other spicy products have you purchased in the last six months? Check all that apply.

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