Will Fancher's Great Big Sauce Survey! * 1. How often do you purchase hot sauce? Once a month or more Once or more every six months Once or more a year I've never purchased hot sauce OK * 2. When you purchase hot sauce, do you tend to stay with one particular style or brand? Always. I know what I like, and I like what I know. Most of the time, but every so often I'll try something new. Never. Variety is the spice of life! I don't purchase hot sauce often enough to have any brand loyalty. OK * 3. What types of hot sauce have you purchased in the last six months? Check all that apply. Vinegar and cayenne-based (e.g. Tabasco, Crystal) Ultra-hot novelty (e.g. Dave's Insanity Sauce) Sweet Chili (e.g. Sriracha) Mexican-style (e.g. Cholula) Buffalo-style (e.g. Frank's Red Hot) Thin Barbeque (e.g. Starnes) Peppers in Vinegar (e.g. Trappey's) Caribbean (e.g. Pickapeppa) Indian (e.g. Maggi's Hot and Sweet) Green Sauce Mango Habanero or other fruit-based sauce Grocery Private Label (e.g. Simple Truth Organic, 365 Everyday Value) Organic (e.g. Arizona Pepper) Hot Salsa (e.g. Herdez) Thick Barbeque (e.g. Sweet Baby Ray's) I haven't purchased hot sauce in the last six months. Other (please specify) OK * 4. How much would you be willing to pay for a 5oz bottle of hot sauce? Check all that apply. $1-$3 $4-$6 $7-$9 $10-$12 OK * 5. Under what circumstances might you pay more than $12 for a 5oz bottle of hot sauce? Check all that apply. It's made from organic, gourmet, or otherwise notable ingredients. It promises a unique experience, such as an extremely high heat quotient or bizarre flavor. It is meant to be a gift for someone. It is a local product that's unavailable where I live. Its proceeds benefit a charity or political cause that I support. It has a distinctive bottle or label. A celebrity or trusted source has recommended/endorsed it. Paying more than $12 is not a big deal for me. I would never pay more than $12 for a dumb bottle of hot sauce. Other (please specify) OK * 6. Where are you most likely to purchase hot sauce? My local grocery A convenience store or bodega A farmer's market or craft fair A general cooking store like Sur la Table or Williams-Sonoma A hot sauce store in a shopping mall Amazon A hot sauce website Other (please specify) OK * 7. Have you ever bought a hot sauce because you liked its name or label? Yes No If yes, please describe the name/label OK * 8. Have you ever found a hot sauce name or label to be offensive? Yes No If Yes, please describe the name/label OK * 9. If a hot sauce claimed that its ingredients were ethically sourced and sustainable, would you assume that it was of higher quality than an identically-priced hot sauce that made no such claim? Yes No Maybe I am not concerned about my hot sauce being ethically sourced and sustainable. OK * 10. Other than hot sauce, what other spicy products have you purchased in the last six months? Check all that apply. Dry seasoning Dried peppers Fresh peppers Pickled peppers Pickled sausage Pepper jelly Canned chili or tamales Frozen hot wings Frozen tamales Spicy peanuts Spicy potato or snack chips Pepper jack or other spicy cheese Pepper-infused vodka or other spirit Prepackaged meal kits (e.g. Hamburger Helper, Ol' Hired Hand) I have not purchased any spicy foods in the last six months. Other (please specify) OK DONE!