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An organization’s brand is a representation of its personality and values across every customer touchpoint, from its advertising, to its physical environment, to the experience a customer has with the person who answers the phone.  One of the most visible representations of a brand is the company logo. Because this is such an important and lasting decision, we are seeking input from Brookline residents on how to move forward here at the Robert T. Lynch Golf Course (Brookline Golf Course).
The golf course has developed three options for an iconic logo, and we would love to hear; via the following survey, which one you prefer.  As you evaluate the options, consider that this new graphic should reflect the history and heritage of the property, our current and future efforts to provide and protect open space, and our commitment to environmental stewardship.  Additionally, it must be sufficiently versatile to serve as an icon of the course across a variety of mediums, from signage, to apparel, to digital media.
The development of a new logo is one of the many exciting improvements the RTL/ Brookline Golf Course is implementing to enhance the total experience of golfers and guests, both on the course, in the clubhouse, at Hemlock Grill and across our various communications.
Please take a moment to consider the three logo options, and let us know which one is your favorite.  Thank you for your participation in the development of our future brand.
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