1. Introduction

U.S. Latinos are fundamental to America’s economic growth, yet they are rarely featured in mainstream advertising, movies, newscasts, corporate boards, and management teams. Part of the issue is that corporate leaders, advertisers, and policy makers don’t understand your attitudes, preferences, and consumer experiencers. Your completion of this survey is critical to helping America better understand U.S. Latinos.

Thank you in advance for making your voice heard. Please know your personal information will be fully protected and the survey analysis will not connect your responses to any information that identifies you.

If you complete the survey, you could win a 2021 Lexus IS 2-year lease or a free round-trip for two to Miami on United Airlines for a private dinner with Gloria and Emilio Estefan. To enter without completing the survey, please see Sweepstakes Rules.

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