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* 1. Your name. 

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* 2. Are banks abandoning traditional marketing to focus on digital marketing?

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* 3. A bank's marketing plan should be directly tied to the bank's overall ______ ______. 

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* 4. Are bank marketers solely responsible for journey mapping? 

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* 5. What's a catch-all word for the set of strategies used to create a shift in public opinion and mobilize the necessary resources and forces to support an issue, policy, or constituency?

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* 6. Choose the False statement. 
The Number 1 Reason why grassroots advocacy works is because we elect our

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