MJBizDaily, producer of America’s fastest-growing B2B trade-shows as well as the most trusted business news publisher for the cannabis and hemp industries, is seeking a VP Marketing to lead our marketing and creative services teams. Based at our Denver-area HQ, this position reports directly to the President. In addition to leading marketing for a top-quality brand in a booming industry, the position offers a strong salary, great benefits and the option to work from home for a portion of your week.
The marketing department team is responsible for audience development, opt-in readership, paid subscriptions, report sales, and paid registrations to large business events for the US, Canadian and global cannabis and industrial hemp markets., with additional markets and industries potentially on the horizon. In addition, it is responsible for the company’s visual branding, including web, app, email, print presence and event signage.
You will be leading a department with two divisions – the marketing team and the creative services team.
The marketing team include marketplace and product managers who have significant online conversion and sales goals (as mentioned above). This team also provides basic marketing support services to the sales department who handle our sponsorships and exhibitor sales.
The creative services team handle marketing’s marketing team’s copy, design and production needs, as well as providing digital design, social media and PR support to our separate event content and editorial departments. The creative services team also ensure our overall branding across a wide array of platforms including web sites, landing pages, email newsletters, apps, social media, print magazines, event signage and podcasts.