Red Rocks Community College Brand Perception Survey — 2026 Question Title * 1. What is your primary relationship to RRCC? Current student Prospective student Faculty or staff Alumni Community member Partner organization or employer Other (please specify) Question Title * 2. In three (3) words or fewer, describe Red Rocks Community College as it exists today. Question Title * 3. Which statement best describes how you currently perceive RRCC? A hidden gem — great quality, not widely known A trusted institution — established and reliable A stepping stone — good for starting, then moving on An inclusive community — welcoming and student-centered Unclear — RRCC doesn't have a strong identity to me Other (please specify) Question Title * 4. How important is RRCC’s connection to its surrounding environment and location in its brand identity? 0 (not at all important) Somewhat 100 (extremely important) Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 5. How visible are RRCC's values — Learning, Collaboration, Community, Belonging, Empowerment — in its communications? 0 (not at all visible) 100 (extremely visible) Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 6. If RRCC were a person, which archetype best fits the brand? The Coach — motivating, practical, outcome-focused The Explorer — curious, adventurous, open to discovery The Neighbor — warm, approachable, community-rooted The Scholar — rigorous, thoughtful, intellectually engaged The Champion — bold, ambitious, equity-driven The Chameleon — no distinct or consistent personality Question Title * 7. Which visual style feels most right for RRCC's brand? Rooted & natural — landscape-inspired, organic textures, earthy tones Bold & Modern — high contrast, strong typography, geometric Warm & Approachable — soft colors, rounded shapes, friendly Classic & Institutional — traditional, authoritative, timeless Dynamic & Energetic — vibrant, motion-forward, youthful Question Title * 8. Red Rocks Community College's current identity includes burgundy as an established institutional color. Beyond that anchor, which color palette direction feels most right for the brand? Warm earth tones — terracotta, clay, sandstone Cool natural tones — forest green, slate blue, mountain grey Bright & optimistic — sky blue, golden yellow, white Bold & contrasting — deep navy, bright red, crisp white Neutral & refined — warm greys, cream, muted accents Question Title * 9. What is your immediate emotional response to the current logo? Pride — it represents RRCC well Neutral — it's familiar but doesn't move me Disconnected — it doesn't feel like RRCC to me Dated — it feels like it belongs to an earlier era Unclear — I'm not sure what it's trying to say Question Title * 10. Tell us more about your response. Question Title * 11. How well does the current logo reflect RRCC's identity and its Colorado setting? 0 (does not reflect at all) somewhat 100 (very strongly reflects) Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 12. What direction should RRCC take with its logo? Keep as-is — it works and has built-up recognition Refine — update details while keeping its core character Evolve — meaningful redesign that honors but moves past the current mark Replace — start fresh with something entirely new No opinion — I don't have enough context to say Question Title * 13. How well does the Red Rocks fox mascot reflect the identity and character of the college? 0 (does not reflect at all) somewhat 100 (fully reflects) Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 14. Which qualities best describe what the Red Rocks fox should represent? Select up to three. Curiosity and a love of learning Resourcefulness and adaptability Community and belonging Colorado pride and place Resilience and determination Boldness and ambition Warmth and approachability Intelligence and critical thinking Other (please specify) Question Title * 15. What direction should RRCC take with its mascot? Keep as-is — it works and feels familiar Refine — small updates while preserving the current look Evolve — a more intentional illustrated mark that builds on the fox Reimagine — a bolder redesign that gives the fox a stronger, more distinctive identity No opinion — I don't have enough context to say Questions 16-21 are about the Red Rocks Community College website (rrcc.edu). If you do not have experience with the website, please feel free to skip to question 22. Question Title * 16. What was your first impression when you landed on rrcc.edu? Question Title * 17. How well does the website's visual design reflect RRCC's identity? 0 (does not reflect at all) somewhat 100 (fully reflects) Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 18. How well does your experience with rrcc.edu reflect the quality and credibility you expect from RRCC as an institution? 0 (does not reflect at all) somewhat 100 (fully reflects) Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 19. What specifically shapes that impression? Question Title * 20. How much does rrcc.edu build your trust and confidence in the College? 0 (undermines confidence and trust) neutral 100 (strongly builds trust) Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 21. If you could change one thing about how rrcc.edu looks, feels, or communicates, what would it be? Questions 22-25 are about the Red Rocks Community College's social media. If you do not have experience with the College's social media, please feel free to skip to question 26. Question Title * 22. What social media platforms do you use to connect with RRCC? Select all that apply. LinkedIn Facebook Instagram YouTube Question Title * 23. How accurately does RRCC's social media presence reflect the institution's true identity? 0 (feels like a different organization) somewhat accurate 100 (completely authentic) Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 24. What would you like to see more of from RRCC on social media? Select all that apply. Student stories and experiences Faculty and staff spotlights Campus events and activities Program and career pathway information Community partnerships and impact Behind-the-scenes content Inspiring and motivational content Local Colorado news and culture Job and internship opportunities Financial aid and scholarship information Tips for student success Other (please specify) Question Title * 25. On a scale of 0 to 100, how would you rate RRCC's social media presence? 0 (pure broadcast — one-way, institutional, no real engagement) mixed 100 (genuinely community-driven — active, real, two-way conversation) Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 26. Is there anything about RRCC's current identity that feels missing or underrepresented? Question Title * 27. If you could make one bold change to how RRCC presents itself to the world, what would it be? Question Title * 28. Is there anything you want us to know that we haven't asked? Done