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New Zealand ASEAN (Association of Southeast Asian Nations) Trade Survey 2026

New Zealand ASEAN Trade Survey 2026

Complete the short (10 minute) survey if you are an Individual or Company who has engaged in trade with ASEAN within the last 12 months (1 July 2025 - 30 June 2026). The results of this survey help inform business and government directions in the region.
Leave your email to go into our lucky prize draw, and ensure you receive a copy of the collated survey results.
Collated (and anonymized) responses will form reporting shared with NZ Government agencies for the purposes of increasing understanding of business interests in Southeast Asia and improving the support services available to exporters
1.Your organisation (optional)
2.Please indicate which country you are responding from?(Required.)
3.Which of the following ASEAN markets does your company currently trade with?(Required.)
4.Please indicate what best describes your company’s ownership and background? (Answer more than one option if suitable)(Required.)
5.What sector best describes your business?(Required.)
6.What would best describe your organisation's supply chain?(Required.)
7.What was your total ASEAN operations revenue (NZD) in the previous financial year?(Required.)
8.How much did ASEAN contribute to your organisations global revenue or sourcing in the last year?(Required.)
9.How many employees do you have in ASEAN?(Required.)
10.How long has your company been active in ASEAN?(Required.)
11.Your Trade in ASEAN : Which of the following ASEAN markets do you plan / or are you considering an expansion (as an export market or to create a physical presence) over the next 12 months?(Required.)
12.How has your company's level of trade changed in the ASEAN markets today compared to your previous year?(Required.)
100-60% decrease
60-20% decrease
20-0% decrease
0 - no change
0-20 % increase
20-60% increase
60-100% increase
13.Please indicate if any of the below have caused you issues in the markets you operate in across ASEAN.(Required.)
No
Somewhat
Significant
Access to skilled labour
Climate or sustainability issues
Cost of labour
Currency issues
Data and Digital Technology issues (connectivity, speed, access to data, data sovereignty etc)
Ease of import / export
Increasing domestic competition
Increasing international competition
Political stability
Shipping / Supply chain logistics
14.What do you consider to be the most important aspects that would IMPROVE your trade and / or export opportunities in ASEAN? (Please select 5 only)(Required.)
15.Non-tariff Barriers (NTBs), which are unreasonable regulatory requirements, can be a major challenge for NZ businesses in ASEAN. If you experience these, please select the top 3 NTB challenges you face in your business (Please select 3 only).(Required.)
16.Looking out five years, what are the three major challenges you anticipate your business will need to adapt to in order to be successful in the ASEAN region? (Please select 3 only).(Required.)
17.In five years' time, do you anticipate your business with ASEAN markets to increase/decrease?(Required.)
20% + Decrease
0-20%
No Change
0-20%
20% + Increase
N/A
Brunei
Cambodia
Indonesia
Lao PDR
Malaysia
Myanmar
Philippines
Singapore
Thailand
Timor Leste
Vietnam
New Zealand
18.How would you describe your outlook for business in ASEAN for each of the following over the next three years?(Required.)
Very optimistic
Optimistic
Neither optimistic nor pessimistic
Pessimistic
Very pessimistic
Domestic competitive pressure
International competitive pressure
Market growth opportunities (Demand)
Operating costs
Profitability growth
Regulatory environment
19.Which of the following are the key opportunities in ASEAN that your organisation is focussing on?(Required.)
20.The strength of New Zealand's bilateral relationships in ASEAN are an important consideration for me when making an investment in the region. To what extent do you agree with this statement?(Required.)
21.Do you think the NZ Government is adequately resourcing the relationship with ASEAN?
22.Have you used any New Zealand exporter support services in the last year? (Select as many as appropriate). For example :(Required.)
23.Of the government products/services you have used in the past 24 months how useful did you find these?(Required.)
Not useful
Somewhat useful
Useful
Very useful
Have not used in past 24 months
Trade missions
Government roadshows
Market intelligence products
Export help desk
Other helpdesks (e.g. MPI, Customs, MBIE, Education NZ)
Tariff finder
Services export tool
New Zealand Embassy support in ASEAN countries
24.What could the NZ Government do to support you to expand your business into ASEAN markets? Select as many as appropriate(Required.)
25.If you are a goods trader (shipping by sea or air), what impact has the Middle East conflict had on your exports or supply chain within ASEAN markets?
26.Optional: Provide your email address here if you would like to go into the lucky draw! One lucky respondent will win a fantastic two-night stay at a Swiss-bel Hotel Resort or Hotel in ASEAN!
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