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Fundraising ROI's 2026
1.
Where do you primarily operate?
National
South East
South West
Midlands
North East
North West
Wales
NI
Scotland
Other (please specify)
2.
For how long have you spent money on a professional fundraiser / fundraisers (this can include freelancers working on a contractual basis as well as permanent staff on your payroll and includes people working to generate commercial income as well as voluntary income)?
Less than 3 years
3 - 10 years
11 years+
We don’t have a professional fundraiser
3.
Do you have volunteers helping with your fundraising?
Yes - significantly so, they do the majority of the work
Yes - minimally
Not really
Tell us more...
4.
In which sector do you operate?
The prevention or relief of poverty
The advancement of education
The advancement of religion
The advancement of health or the saving of lives
The advancement of citizenship or community development
The advancement of the arts, culture, heritage or science
The advancement of amateur sport
The advancement of human rights, conflict resolution or he promotion of religious or racial harmony or equality and diversity
The advancement of environmental protection or improvement
The relief of those in need, by reason of youth, age, ill-health, disability, financial hardship or other disadvantage
The advancement of animal welfare
The promotion of the efficiency of the armed forces of the Crown, or of the efficiency of the police, fire and rescue services or ambulance services
Any other charitable purposes (give details)
5.
From which types of fundraising do you currently receive income?
Trusts and Foundations
Grants (Lottery / statutory)
Major / mid value donors
Individual giving
Corporate
Community
Events
In memory
Gifts in wills
Other
6.
What was your total annual income last year?
Under £100,000
£100,000 - £499,999
£500,000 - £999,999
£1m - £14,999,999
£15,000,000+
7.
What was your total voluntary income?
8.
How much in total did you spend on fundraising during the past year?
9.
What was your total trading income?
10.
How much in total did you spend on generating trading income during the past year?
11.
What was the total of other forms of income?
12.
What did you spend on Trusts and Foundations fundraising?
13.
What was your income from Trusts and Foundations?
14.
How many trust applications did you send in total?
15.
How many trust applications did you send in the first quarter of the year?
16.
Of these first quarter applications, how many resulted in a gift?
17.
What did you spend on Grants / Statutory fundraising?
18.
What was your income from Grants / Statutory fundraising?
19.
How many grant applications did you make in total?
20.
What did you spend on major donor fundraising?
21.
What was your income from major donor fundraising?
22.
What did you spend on mid-value fundraising?
23.
What was your income from mid-value fundraising?
24.
What did you spend on individual giving?
25.
What was your income from individual giving?
26.
How many appeals did you run last year? (An appeal could encompass a series of emails, letters, phone calls)
27.
How many postal communications did you send?
28.
How many emails did you send?
29.
How many email subscribers do you have?
30.
What is your average open rate?
31.
How many active cash supporters did you have in the year?
32.
How many active regular givers did you have in the year?
33.
What did you spend on corporate partnerships?
34.
What was your income from corporate partnerships?
35.
How many corporate asks did you make in the first quarter of the year?
36.
Of these first quarter asks, how many were successful?
37.
What did you spend on community fundraising?
38.
What was your income from community fundraising?
39.
What did you spend on events fundraising?
40.
What was your income from events fundraising?
41.
How many events did you hold?
42.
How many individuals participated in your fundraising events in total?
43.
What did you spend on in memory fundraising?
44.
What was your income from in memory fundraising?
45.
What did you spend on fundraising from Gifts in Wills (both promoting gifts in wills and administering legacies)
46.
What did you raise from Gifts in Wills?
47.
On a scale of 1 to 5, how engaged are your trustees in fundraising*
*1 = deliberately obstructive / risk averse / lacking in knowledge around expectations
2 = disinterested / doesn’t engage in fundraising activities / difficult to extract information from them for funding bids
3 = mildly interested / responds to occasional meeting requests / responds to requests for information within an acceptable timeframe / occasionally attends events
4 = supportive and engaged / attends events and donor visits and meetings / acts as an advocate with clear guidance
5 being active in making introductions / willing to open their black books / donors / event hosts and advocates
48.
On a scale of 1 to 5, how engaged are your senior leadership team in fundraising*
*1 = deliberately obstructive / risk averse / lacking in knowledge around expectations
2 = disinterested / doesn’t engage in fundraising activities / difficult to extract information from them for funding bids
3 = mildly interested / responds to occasional meeting requests / responds to requests for information within an acceptable timeframe / occasionally attends events
4 = supportive and engaged / attends events and donor visits and meetings / acts as an advocate with clear guidance
5 being active in making introductions / willing to open their black books / donors / event hosts and advocates
49.
Is there anything you want to say to give additional context about your fundraising activities? Did you invest in a new area this year (which is yet to show any return at all)? Did you get a large, unexpected gift? Was your team at full capacity? We'd love to hear more to help us understand your figures.
50.
What organisation do you work for (either tell us its name or give a short summary describing what it does)?
This information will be used to help us group our answers by sub-sector. The survey and the report is anonymous.
51.
What is your email address?
We will only contact you if we have specific questions about your answers and / or to verify your submission. All answers will be anonymised and we will not store any email addresses once the survey has been closed and the results compiled.
Thank you! We're so grateful to you for supporting this work and can't wait to share our findings in May (now go have a biscuit...)
Current Progress,
0 of 51 answered
