Annual Giving Multichannel Best Practices Survey

Tell us about your Annual Giving strategy!

We are conducting a survey of annual giving professionals and organizational leaders to provide insight into current and best practices for engaging annual donors. We appreciate your candid insights on these topics. The survey should take you less than fifteen minutes to complete.

Your responses are anonymous. We will share the survey results in the coming weeks at RuffaloNL.com.

If you have questions or suggestions about the survey, contact Brian Gawor, vice president for research, at Brian.Gawor@RuffaloNL.com.

Question Title

* 1. First, we'd like to gather a little information about you. What type of institution/charity do you work for?

Public Higher Education, 10,000+ enrollment

Public Higher Education, 5,000-9,999 enrollment

Public Higher Education, less than 5,000 enrollment

Private Higher Education, 10,000+ enrollment

Private Higher Education, 5,000-9,999 enrollment

Private Higher Education, less than 5,000 enrollment

Charity with 100+ employees

Charity with less than 100 employees

Other (please specify)

Question Title

* 2. Please describe your current position. (Please check all that apply).

Chief Advancement Officer or head of fundraising division

Director of Annual Giving, or chief annual giving officer

Annual giving officer who is a member of an annual giving team

CEO or president of organization responsible for fundraising

Sole fundraiser for an organization

Other (please specify)

Question Title

* 3. For how many total years have you been a fundraising professional?

Less than 1

40+

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 4. For how many years have you worked in a role that coordinates or supervises annual giving or specific annual giving channels? (Over the course of your entire career, combined)

Less than 1

40+

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 5. Which of the following describes you? (Please check all that apply, and skip this question if you do not wish to respond).

I manage a team of annual giving professionals

I am a Certified Fundraising Executive (CFRE) or ACFRE

I work for a highly diverse higher education institution

I work for a highly selective higher education institution

I work for a primarily local charity

I worked in the for-profit sector earlier in my career

Other (please specify)