* 1. In what country are you based?

* 2. In what country/countries is your main audience?

* 3. Are you on staff or freelance?

* 4. What media do you work in (choose as many as apply)

* 5. Looking at a week’s work, what percentage of your time does each of these activities account for?

* 6. What sorts of stories do you cover most?
(Select 5: #1 is the most common type, etc.)

  1 2 3 4 5
Markets/prices
Production (crops)
Production (livestock)
Processing (food)
Machinery/equipment
Trade/transportation
Food (cooking, preparation, ingredients)
Politics/Policy
Environment
Features/human interest/farmer profiles

* 8. Where do you get ideas for the stories you cover?
(Select up to 5: #1 is your top source, etc.)

  1 2 3 4 5
Direct interviews
Press releases
Government press conferences
Company press conferences
Farmer meetings (extension/university/government)
Farmer meetings (company-sponsored)
Trade shows/fairs
Press tours
Reading other publications/listening to other media
Farmers’ organization newsletters/magazines
Networking
Leads from friends, neighbors or colleagues
Assigned by editor/station manager/boss
Online research
Social media

* 9. Where do you get most of your information for the stories you cover?
(Select up to 5: #1 is your top source, etc.)

  1 2 3 4 5
Direct interviews
Press releases
Government press conferences
Company press conferences
Communicators/PR agencies
Farmer meetings (extension/university/government)
Farmer meetings (company-sponsored)
Trade shows/fairs
Press tours
Reading other publications/listening to other media
Farmers’ organization newsletters/magazines
Networking
Leads from friends, neighbors or colleagues
Assigned by editor/station manager/boss
Online research
Social media

* 10. What do you think are the most valuable skills for an agricultural journalist in your position?
(Select up to 5: #1 is most important, etc.)

  1 2 3 4 5
Interviewing
Photography
Writing
Editing (print)
Editing (audio or video)
Storytelling
Statistical analysis
Understanding agriculture
Understanding government programs/law
Understanding technology
Online research
Managing social media and websites
Finding leads and sources
Training young journalists

* 11. Which skills will be most valuable for journalists to develop in the next 5 to 10 years?
(Select up to 5: #1 is most important, etc.)

  1 2 3 4 5
Interviewing
Photography
Writing
Editing (print)
Editing (audio or video)
Storytelling
Statistical analysis
Understanding agriculture
Understanding government programs/law
Understanding technology
Online research
Managing social media and websites
Finding leads and sources
Training young journalists

* 12. What do you feel are the most important issues to your audience?
(Select 3: #1 is most important, etc.)

  1 2 3
Crop prices
Input prices (fuel, seed, fertilizer, pesticides)
Seed and varieties
Agronomy
Livestock/breeding
Access to land
Regulations/government programs
Trade barriers
Financial management
Access to local/regional markets
Consumer attitudes toward farmers
Consumer attitudes toward food
Machinery/technology
Environmental issues
Other (specify)

* 13. What do you consider the biggest challenges to agricultural journalists in your market or your country?
(Select 3: #1 is most challenging, etc.)

  1 2 3
Government/freedom of the press
Pressure from editor/publisher/station director to cover or not cover certain topics
Getting resources (money, travel access) to cover stories
Job availability/employment opportunities
Salary/income
Access to sources
Finding new story angles
Readership/audience numbers
Competition with other outlets in the same media as yours
Competition with new sources of information/new media
Learning to deliver stories through new media (video, online content, Twitter, etc.)
Literacy
Closing the gap between farmers and consumers

* 14. How do farmers in your market get their agricultural information?
(Please rate top 5 -- #1 is most popular)

  1 2 3 4 5
Newspapers
Magazines
Radio
Television
Search engines (Google, Yahoo, etc.)
Social media (Twitter, WeChat, Instagram, etc.)
Government/university websites
Company websites
Extension meetings
Company-sponsored meetings
Family and friends
Neighbors

* 15. Do those sources represent a shift from 5 years ago?

* 16. Which skills would you like to build through IFAJ professional development programs?
(Pick your top 5: #1 is most interesting to you, etc.)

  1 2 3 4 5
Interviewing
Writing
Headline writing/SEO
Research techniques and tools
Managing social media
Photography
Video shooting and editing
Statistical and economic analysis
Understanding trade issues
Agricultural technology: Engineering/Equipment
Agricultural technology: Crop production
Agricultural technology: Livestock production
Agricultural technology: Chemicals
Agricultural technology: Genetics/Seed
Conservation and sustainability issues
Operating/managing a guild
Training young journalists

* 17. What do you think the future of agricultural journalism looks like?

* 18. Have you attended any of these IFAJ activities in the past five years?

* 19. If you have not attended an IFAJ Congress or other event, what would assist you the most in being able to participate?

* 20. What role do you see IFAJ playing in your career?

* 21. What other professional associations are you a member of?

* 22. Do you have a college or university degree?

* 23. In what subject did you receive your degree?

* 24. What is your annual salary/earnings from agricultural journalism/communications (EUR)?

* 25. What percentage is this of your total income? (optional)

0 %
i We adjusted the number you entered based on the slider’s scale.

T