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 IAB HK: Content Marketing Lessons Learnt in 2022

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The case studies are relevant.
The topics provide great insights into the biggest lessons learnt in 2022.
The session helps prepare for the future of content marketing trends.
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Kelvin Wong－
Immersive Experience in the Metaverse: Bruce Lee’s Mansion
Phyllis Ma－
Integrated Launch Campaign of “Momentous” Nighttime Spectacular
Brian Hui - 
Context and Content Marketing as elixir during challenging period
Alex Law－
“Pick-up” your concert experience with your food delivery app
Agnes Lung－
Harness the power of social media to engage customers in an unconventional way
Moderator (Kevin Shui) has well managed the conversations.
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6.Additional topics you would like to hear about content marketing
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