Digital Marketing > Special Interest Group. Next topics of interest.

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Hi. RMS's Customer Exclusive User Sessions are focused on sharing knowledge about Digital Marketing, Marketing Automation [mainly Marketo], CRM [SFDC and Dynamics], Content Marketing, Mobile Marketing, SEM  etc etc.  These are 2hr, small group roundtable sessions focused on a single topic of interest.

We want to know what topic you want us to talk about next.  

Please select the topics of interest to you. The popular ones are will be chosen - and if you've indicated an interest, we'll invite you. You'll need to be an RMS client, or other highly interested party.

Question Title

* 1. Topics you'd like to hear about next:

  YEP: I'm interested NOPE. This topic's not really for me
Clever Smart Campaigns and Marketing Campaign planning
Data Management: data/systems integration, getting data clean and keeping it clean
Marketing Automation<>CRM sync best practice, options and management
Lead Scoring, Interesting Moments, sales triggers
Scoring your database on digital AND non-digital
Visual Comms: Digital Assets Design: Email templates, LP templates & microsites
People & change management. Make your team as responsive as your digital assets. How Marketing Automation re-moulds your marketing people, sales people, suppliers et-al
Marketing Automation Testing methodologies; procedures and test harnesses
Engagement & Drip Nurture programs
MQL <> SQL, funnels and lead lifecycley things
Search Engine Advertising, Lead attribution, & Channel Tracking
Social Marketing integration into Marketing Automation
Smart uses of Marketo Forms 2.0; progressive profiling; preference centres & beyond
Email Spamminess – all things email deliverability
Optimise Revenue Performance; Automate Lead Attribution
True opportunity and marketing ROI measurement; measuring Marketing's contribution using Digital Marketing Analytics
Integrating/Automating your events & webinars using Marketing Automation
Cool 3rd party integrations for Marketo [eg surveys!, SMS, online events et-al
Mobile marketing, real-time SMS
Customer lifecycle, persona’s, journeys, content marketing
Account Based Marketing
Lead acquisition campaigns that work
Preference Centres

Question Title

* 2. Would you be willing to share your experiences - by way of a presentation and/or demo of your instance/tool etc - with the group on one of the topics above?  If so - which topic and what would you show?

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