CBD Market Driver Survey

Together with the independent research foundation Insyght Institute and CBD Marketing Hub, we are building a definitive benchmarking study of CBD market drivers and we’d value your input.

The survey takes less than 10 minutes to complete. In return, you’ll receive an exclusive executive summary of the findings when they are published as well as a complimentary report that highlights the survey results.

Note: Responses will be reported at the aggregate level, with no company specific information disclosed in the publicly shared findings. Topline results will be presented at this year's conference.

ABOUT THE SURVEY

This survey was commissioned to provide a collective voice to industry insiders to broadcast important trends currently absent from public view and discourse. It will reveal important industry insights and link our social mission and drive toward transparency to market opportunities. Information that, until now, has been out-of-reach of many CBD companies.

Topline results from the study, overseen by the Insyght Institute, a nonprofit research foundation will be presented in a scheduled panel discussion at this year’s conference. The Institute’s team has over 40 years of providing research on related key market and consumer health care.

Together with our survey co-sponsor underwriter CBD Marketing Hub, we want to thank you for your time in completing this survey by providing this automatic entry into our drawing for a Visa Gift Card. We’ll notify our one $100 and two $50 winners of their gift card award via email and our facebook page post.

Again, thank you and welcome to our conference.

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* 1. How many CBD and/or Cannabis conferences do you participate in annually?

5 or less

6 to 10

11 to 15

16 or more

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* 2. How many CBD and/or Cannabis conferences does your company participate in annually?

5 or less

6 to 10

11 to 15

16 or more

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* 3. CBD companies report increased participation in more consumer-oriented expos such as Women’s Shows, Veteran, Arthritis and Cancer Foundations and other related events over the last two years. How many consumer-oriented conferences will your company exhibit at this year?

2 or less

3 to 5

6 to 10

11 or more

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* 4. Which of these options best defines your company’s client?

CONSUMER MARKET focused primarily on Business-to-Consumer (B2C) transactions

BUSINESS MARKET focused primarily on Business-to-Business (B2B) transactions (including White and Private Label)

BOTH

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* 5. What primarily inspired your company’s founder to get involved in the CBD industry?

Personal illness/affliction

Family member or close associate’s illness/affliction

Medical efficacy/research interest

Growth opportunities

Profit

None of the above

Other (please specify)

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* 6. CBD companies report more than doubling their growth annually, on average growing at a rate of 107 percent year-over-year according to the Brightfield Group. Is this industry average:

Higher than your annual growth rate (less than 107 percent year-over-year growth since company inception)?

Near or at your annual growth rate?

Lower than your annual growth rate (more than 107 percent year-over-year growth since company inception)?

Unsure at this time

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* 7. Does your current growth plan include growing your organization to make it more attractive for possible merger, acquisition or capital funding in excess of $1 million EBITDA?

Yes

Unsure at this time

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* 8. What portion of its CBD company product sales, if any, does your company contribute to social, medical associations or affinity organizations like Cancer Associations, Pet Shelters, Veterans or other Associations?

None

1 percent or less

2 percent

3 percent

4 percent

5 - 10 percent

11 percent or more

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* 9. What did your company report in total monetary contributions to registered 501(c)(3) causes in 2019? Note: This detail will be used to support our Annual CBD Company Giving Report.

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* 10. Please identify your company's top two charitable cause recipients:

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* 11. Does anyone in your company or your supply chain, partner with a doctor, pharmacist, licensed practitioner, or a veterinarian?

Yes- for product education

Yes - for product formulation

Yes - for product quality

Yes - for endorsements/brand ambassador

No - none of the above

Unsure at this time

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* 12. Thirty-four percent of survey respondents would try CBD if their doctor recommended it, according to a High Yield Insights study. Given the impact of physician recommendations on product efficacy and growth, how many U.S.-based physicians do you estimate are currently recommending CBD?

100 or less

101 - 200

201- 300

301 - 400

401 - 500

More than 500

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* 13. In order to improve consumer engagement, would your company be willing to work with other CBD companies and related advocacy organizations to provide collective physician engagement and education?

Yes

Unsure at this time

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* 14. Rank the top three CBD user groups market potential for your business.

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* 15. Does anyone in your company or does your supply chain, produce a Certificate of Analysis (COA) and, if so, where is it posted and available for consumer review?

Yes - Posted on product website

Yes - Posted on product labels

Not yet - will post in 1 year or less

Not yet - will post in 2 – 3 years

Unsure at this time

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* 16. Does your company or anyone in your supply chain, produce and use a QR (Quick Response) code on your company’s product labels or provide a tracker on your website?

Yes – Both

Yes – QR Code only

Yes – Tracker on Website only

No but will in 1 year or less

No but will in 2 – 3 years

No. No plan to use

Unsure at this time

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* 17. Does your company or anyone in your supply chain, use a batch code tracker label for your company’s products?

Yes

No but will within 1 year or less

No but will within 2 – 3 years

No - no plan to produce

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* 18. What percentage of your company’s budget is allocated to consumer education?

Under 5%

5-10%

11 - 15%

16 - 20%

Over 20%

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* 19. Rank from greatest (#1) to least (#4), the influencing factors you feel may impede consumer acceptance of CBD.

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* 20. What is your current sentiment about the impact of Cannabis legislation on your CBD product sales?

No impact

Little or no impact

Some impact

Significant impact

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* 21. Which of the following reflects your sentiment about Cannabis legislation? It will:

Help decrease customer confusion regarding the efficacy of CBD

Hurt and increase customer confusion regarding the efficacy of CBD

Remain unchanged. Does not increase nor decrease consumer confusion regarding the efficacy of CBD.

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* 22. To help us understand who is attending our conference, which of the following best represents your position in your company:

Founder/Owner (if Founder and C-Level, select Founder/Owner)

C-level Executive (CEO, CIO, CFO, or CMO)

Director

Manager

Staff

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* 23. How many years has your company been in the CBD industry?

Less than 1 year

1 year

2 years

3 years

4 years

5 years+

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* 24. What was your company’s 2019 annual revenue growth over last year.

5 percent or less

6 – 10 percent

11 - 20 percent

20 – 40 percent

40 percent+

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* 25. What percentage of your company’s annual revenue is invested in marketing/advertising?

2 percent or less

3 – 5 percent

6 - 8 percent

9 – 10 percent

11 percent+

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* 26. Among options below, which is an area of concentration for your organization? Rank from the highest area of concentration (#1) to the least (#6):

Medical clinics and service providers

N/A

Retail establishments like chain stores and independent retailers

N/A

Wholesale/White Label customers

N/A

Digital (Website) sales

N/A

Our own brick and mortar sales

N/A

Other

N/A

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* 27. If your company is currently supporting ethnic consumer marketing campaigns, among the following ethnic populations below, which is most important to your growth?

African Americans

Asian Americans

Hispanic/Latino

N/A

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* 28. Which of the following do you use in your marketing efforts? (please select all that apply)

Coupons

Google ad tracking

Landing pages

Media coverage

Promo codes

Social followers

Unique phone numbers

Other (please specify)

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* 29. Select your company’s top five marketing investments this past year.

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* 30. What is your 2020 outlook?

Positive

Cautiously optimistic

Concerned

Please explain

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* 31. In order to forward you a full summary of survey results and enter you into the Visa card drawing, we need your contact information. Your individual survey responses and contact information will be kept strictly confidential. Responses will be reported at the aggregate level, with no-company specific information disclosed in the publicly shared findings.

Name

Company

Email Address

Phone Number

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* 32. If you or your company is interested in participating in media opportunities related to the survey results, please advise Y/N

Yes

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* 33. On behalf of survey research team at the Insyght Institute, underwriter CBD Marketing Hub and ourselves, thank you for your time in completing this survey. We look forward to sharing aggregated results at the conference and encourage you to watch for our exclusive Insiders Report.

Please click on the "DONE" box below to submit your survey.