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Piaffe Creative - Market Research
Market Research
This survey is for Piaffe Creative, so I can deliver the best possible graphics, products and service to you as future customers. Thank you!
1.
My apologies for this delicate question ... What is your age range?
Under 18
18-24
25-34
35-44
45-54
55-64
65+
2.
What specific equestrian themes or graphics do you find most appealing or interesting?
3.
Are there particular horse breeds, riding disciplines, or equestrian activities you are passionate about?
4.
What types of apparel or products are you most likely to purchase if they have the graphic/saying you want on them?
Tees
Other Apparel
Hats
Bags - totes, duffles, cosmetic, clutches etc
Tech Accessories - phone cases, laptop sleeve, mouse pad, desk pad, Airpod cases, Charger
Stationary - calendars, desk calendar, bookmarks, journals, stickers, magnets, keyrings etc
Home - towels, bath mats, pillow cases, blankets, posters, canvas
Drinkware - mugs, tumblers, glassware, travel mugs/cups, water bottles
Car Accessories - bumber stickers, license plate frame, seat covers, mats, decals
Seasonal items that celebrate the holidays
5.
What factors are most important to you when choosing apparel?
Material type
Comfort & fit
Durability - the product will keep it's shape & the design will stay vibrant for a long time
Colour Choice
Size availability
Graphic/Print - is unique, not mass produced, fun & is just plain cool
Environmental Sustainability
6.
Would you be interested in customising or personalising a product? What type of customisation would you be interested in?
Your name - Support Team shirt or a cartoon of a person with your hair colour & a bay/grey etc horse, plus your names.
Your horses' name or upload a photo of your horse
Custom text - add your own text
Text Colour
Choice of horse colour - bay, greay, black, chestnut, pinto, pally etc
None of the above
7.
This is a print-on-demand company. That means every product is custom-ordered by you before it's made. What features/services do you value?
Fast Shipping - Flash like service is best!
Variety of Products - I want my design on EVERYTHING or at least have that option!
Good Customer Service - quick response, easy to work with, can ask all the questions needed
Quality of Products - I don't want cheap stuff, I want it to last!
Envronmental Practices & Fair Trade Policies - yes please!
8.
If your equestrian-themed graphic tee was everything you wanted (high-quality, soft fabric, quality print, right size/colour etc) what price range would you consider reasonable?
Under $20
$21-30
$31-40
$41-50
$51+
9.
What social media channels do you use?
Facebook - Old school
Instagram - I like pretty pictures
Tiktok - videos are more fun to watch
Pinterest - I make boards for everything!
SnapChat - I'm young & hip, I love temporary stuff & filters galore
Other
I don't use Social Media
10.
What's the one design/print you'd love to see on a tee/product that you haven't found yet or haven't found a decent-quality version yet? Dream big!